♦ Deep Dive on Back-to-School Advertising ♦
How Brands Are Using Data to Reach Online Shoppers
Back-to-School shopping is the second–biggest retail event in the US
Retail advertisers are not the only ones spending big on reaching Back-to-School shoppers. Financial services, F&B, telecommunications brands are also advertising relevant products to Back-to-School users online.
Your data strategy:
Use a combination of Sociodemographic, Intent, Interest and Seasonal audience data segments to reach Back-to-School shoppers with precision.
To learn more,
download our Back-to-School White Paper.