Eyeota Blog

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Gear Up for High Spend Consumers this Spring with our Audience Recommendation Guide

by Bennie Sham on

Easter, as an industry, is worth over a half a billion pounds in the UK, making it the second largest spending holiday event after Christmas. From food and drink to travel, homewares and retail, consumers purchase across multiple categories during Easter and into the Spring months.

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Topics: Infographic, UK

Eyeota Heads to Programmatic Summit 2018 to Discuss Data Management, Monetization and Measurement

by Bennie Sham on

At Programmtic Summit 2018, Sydney’s premier event for programmatic advertising, Andrew Tu, MD APAC, and Peter Hunter, GM ANZ, will join industry pundits and discuss enabling better marketing performance, transparency and ROI through programmatic. They will join discussions on the value of data and the best ways to track and optimize data strategies. 

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Topics: ANZ

Gil Barzilay Adds Channel Strategy Expertise as Vice President, Global Platforms, Eyeota

by Bennie Sham on

Eyeota taps Gil Barzilay as Vice President, Global Platforms.

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Topics: Press Releases, New Hires and Offices

Eyeota Appoints Jill Orr as Chief Operating Officer

by Bennie Sham on

Eyeota announces the appointment of Jill Orr as Chief Operating Officer.

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Topics: Press Releases, New Hires and Offices

Eyeota Secures $12.5M in New Funding

by Bennie Sham on

Eyeota announces a $12.5 million Series B funding.

The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives

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Topics: Press Releases

Eyeota adds Bombora Always On Intent Audiences for Continuous Demand-driven Programmatic Targeting

by Bennie Sham on

Automatically Refreshed Audience Data Helps B2B Marketers Reach Active In-market Prospects

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Topics: Press Releases, Partnership

Data in Demand….5 Questions with Michael Tuohy, Director, U.S. Supply

by Bennie Sham on

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Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.

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Topics: Publisher, Audience Data, Americas

Eyeota Doubles Down on ANZ by Adding Peter Hunter as General Manager

by Bennie Sham on

Advertising industry veteran Peter Hunter has joined Eyeota, the global leader in audience data, as General Manager, ANZ.

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Topics: Press Releases, New Hires and Offices, ANZ

Eyeota Makes Strategic Executive Moves, Bolsters Leadership in APAC

by Bennie Sham on

Eyeota has added ad tech pioneer Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.

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Topics: Press Releases, APAC, New Hires and Offices

mySupermarket Delivers Premium Audience Data to Brands through the Eyeota Private Data Marketplace

by Bennie Sham on

mySupermarket is making its premium purchase intent data segments available through a Private Data Marketplace (PDMP) with Eyeota, the global leader in audience data, to meet the growing needs of advertisers and media buyers.

 

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Topics: Press Releases, EMEA, Partnership

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