Eyeota Blog

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Gil Barzilay Adds Channel Strategy Expertise as Vice President, Global Platforms, Eyeota

by Bennie Sham on

Eyeota taps Gil Barzilay as Vice President, Global Platforms.

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Topics: Press Releases, New Hires and Offices

Eyeota Appoints Jill Orr as Chief Operating Officer

by Bennie Sham on

Eyeota announces the appointment of Jill Orr as Chief Operating Officer.

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Topics: Press Releases, New Hires and Offices

Eyeota Secures $12.5M in New Funding

by Bennie Sham on

Eyeota announces a $12.5 million Series B funding.

The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives

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Topics: Press Releases

Eyeota adds Bombora Always On Intent Audiences for Continuous Demand-driven Programmatic Targeting

by Bennie Sham on

Automatically Refreshed Audience Data Helps B2B Marketers Reach Active In-market Prospects

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Topics: Press Releases, Partnership

Data in Demand….5 Questions with Michael Tuohy, Director, U.S. Supply

by Bennie Sham on

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Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.

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Topics: Publisher, Audience Data, Americas

Eyeota Doubles Down on ANZ by Adding Peter Hunter as General Manager

by Bennie Sham on

Advertising industry veteran Peter Hunter has joined Eyeota, the global leader in audience data, as General Manager, ANZ.

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Topics: Press Releases, New Hires and Offices, ANZ

Eyeota Makes Strategic Executive Moves, Bolsters Leadership in APAC

by Bennie Sham on

Eyeota has added ad tech pioneer Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.

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Topics: Press Releases, APAC, New Hires and Offices

mySupermarket Delivers Premium Audience Data to Brands through the Eyeota Private Data Marketplace

by Bennie Sham on

mySupermarket is making its premium purchase intent data segments available through a Private Data Marketplace (PDMP) with Eyeota, the global leader in audience data, to meet the growing needs of advertisers and media buyers.

 

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Topics: Press Releases, EMEA, Partnership

Spend and Demand for Audience Data Rises as Programmatic Intensifies New Eyeota Index Report Finds

by Bennie Sham on

Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report.

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Topics: Press Releases, Audience Data, Eyeota Index, Eyeota Insights

Data in Demand… 5 Questions with Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products (GroupM Supply Summit 2017)

by Bennie Sham on

As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.

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Topics: Publisher, Audience Data, APAC, Events

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