Easter, as an industry, is worth over a half a billion pounds in the UK, making it the second largest spending holiday event after Christmas. From food and drink to travel, homewares and retail, consumers purchase across multiple categories during Easter and into the Spring months.Read More
At Programmtic Summit 2018, Sydney’s premier event for programmatic advertising, Andrew Tu, MD APAC, and Peter Hunter, GM ANZ, will join industry pundits and discuss enabling better marketing performance, transparency and ROI through programmatic. They will join discussions on the value of data and the best ways to track and optimize data strategies.
Eyeota announces a $12.5 million Series B funding.
The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiativesRead More
Topics: Press Releases
Automatically Refreshed Audience Data Helps B2B Marketers Reach Active In-market ProspectsRead More
Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.Read More
Advertising industry veteran Peter Hunter has joined Eyeota, the global leader in audience data, as General Manager, ANZ.Read More
Eyeota has added ad tech pioneer Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.Read More
mySupermarket is making its premium purchase intent data segments available through a Private Data Marketplace (PDMP) with Eyeota, the global leader in audience data, to meet the growing needs of advertisers and media buyers.