Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.Read More
Eyeota released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.Read More
Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.Read More
Easter, as an industry, is worth over a half a billion pounds in the UK, making it the second largest spending holiday event after Christmas. From food and drink to travel, homewares and retail, consumers purchase across multiple categories during Easter and into the Spring months.Read More
At Programmtic Summit 2018, Sydney’s premier event for programmatic advertising, Andrew Tu, MD APAC, and Peter Hunter, GM ANZ, will join industry pundits and discuss enabling better marketing performance, transparency and ROI through programmatic. They will join discussions on the value of data and the best ways to track and optimize data strategies.
Eyeota announces a $12.5 million Series B funding.
The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiativesRead More
Topics: Press Releases
Automatically Refreshed Audience Data Helps B2B Marketers Reach Active In-market ProspectsRead More
Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.Read More