Eyeota Blog

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Eyeota and Experian expand partnership with new data sets in Malaysia and Indonesia

by Lalisa Fungtammasan on

Eyeota, the global leader in audience data, expands its partnership with Experian, a leading global information services company, making audience segments available to marketers and media buyers in Malaysia and Indonesia.  

The expanded partnership addresses the growing demand for audience data worldwide, and is an extension of Eyeota’s existing relationship with Experian in the United States, Australia, Japan, Hong Kong, Singapore, New Zealand, the United Kingdom, and Germany.

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Howard Luks Joins Eyeota to Lead Data Products and Platform Partnerships

by Bennie Sham on

 Eyeota hires Howard Luks as Senior Vice President, Data Products and Partnerships. In this newly created role, Howard will focus on global distribution partnerships, channel integrations and data, and direct the global platforms team out of New York.

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Eyeota, TwentyCi Deliver Enriched Real Estate Audiences

by Bennie Sham on

Eyeota and TwentyCi, a data science company specializing in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership.

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Topics: Press Releases, EMEA, Branded Data Partners

Eyeota Expands ANZ Team with Two Appointments

by Bennie Sham on

Eyeota announces the appointment of two new staff as the company’s presence in the market continues to expand. 

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Topics: Press Releases, New Hires and Offices, ANZ

Pieter de Zwart Joins Eyeota as Chief Technology Officer

by Bennie Sham on

Eyeota hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. 

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Topics: Press Releases, New Hires and Offices

Help Your Campaigns Take Flight with New Travel Insights

by Bennie Sham on

Travel has expanded to be one of the largest e-commerce markets. In fact according to eMarketer, 50% of travel brands now buy ads programmatically and spend is estimated to reach $8.28B by 2020. 

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Topics: Eyeota Insights

Eyeota Expands in Midwest, Appoints Jamie Jager to Director, Agency Sales

by Bennie Sham on

Jamie Jager joins Eyeota as Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada.

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Topics: Press Releases, New Hires and Offices, Americas

Audience Data Summit: The Power of Transparency

by Bennie Sham on

We recently held our Audience Data Summit (formerly known as Data Partner Summit) at Winchester House Club in London. We were honored to bring together such an insightful group of industry leaders, from top agency executives at Accenture, Collective, Crimtan & Wavemaker; noted thought leaders from the IAB and AOP; leading publishers including Immediate Media and Time Inc.; and our trusted data suppliers including Bombora, Kantar Media, ShareThis & YouGov, who contributed to the discussion on the power of transparency and the compliant uses of data to connect with audiences post GDPR.

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Topics: EMEA, Events, Audience Data Summit

Eyeota Appoints Elissa Reiling to Vice President of Global Marketing

by Bennie Sham on

Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.

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Topics: Press Releases, New Hires and Offices

Eyeota Delivers Insights into Automotive Purchase Intentions Across Australia

by Bennie Sham on

Eyeota released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

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Topics: Press Releases, ANZ, Eyeota Insights

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