Eyeota Blog

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Eyeota Expands ANZ Team with Two Appointments

by Bennie Sham on

Eyeota announces the appointment of two new staff as the company’s presence in the market continues to expand. 

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Topics: Press Releases, New Hires and Offices, ANZ

Pieter de Zwart Joins Eyeota as Chief Technology Officer

by Bennie Sham on

Eyeota hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. 

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Topics: Press Releases, New Hires and Offices

Help Your Campaigns Take Flight with New Travel Insights

by Bennie Sham on

Travel has expanded to be one of the largest e-commerce markets. In fact according to eMarketer, 50% of travel brands now buy ads programmatically and spend is estimated to reach $8.28B by 2020. 

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Topics: Eyeota Insights

Eyeota Expands in Midwest, Appoints Jamie Jager to Director, Agency Sales

by Bennie Sham on

Jamie Jager joins Eyeota as Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada.

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Topics: Press Releases, New Hires and Offices, Americas

Audience Data Summit: The Power of Transparency

by Bennie Sham on

We recently held our Audience Data Summit (formerly known as Data Partner Summit) at Winchester House Club in London. We were honored to bring together such an insightful group of industry leaders, from top agency executives at Accenture, Collective, Crimtan & Wavemaker; noted thought leaders from the IAB and AOP; leading publishers including Immediate Media and Time Inc.; and our trusted data suppliers including Bombora, Kantar Media, ShareThis & YouGov, who contributed to the discussion on the power of transparency and the compliant uses of data to connect with audiences post GDPR.

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Topics: EMEA, Events, Audience Data Summit

Eyeota Appoints Elissa Reiling to Vice President of Global Marketing

by Bennie Sham on

Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.

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Topics: Press Releases, New Hires and Offices

Eyeota Delivers Insights into Automotive Purchase Intentions Across Australia

by Bennie Sham on

Eyeota released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

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Topics: Press Releases, ANZ, Eyeota Insights

AnalyticsIQ Amplifies Audience Reach through Strategic Integration with Eyeota

by Bennie Sham on

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.

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Topics: Press Releases, Branded Data Partners, Partnership, Data Marketplace, US

Gear Up for High Spend Consumers this Spring with our Audience Recommendation Guide

by Bennie Sham on

Easter, as an industry, is worth over a half a billion pounds in the UK, making it the second largest spending holiday event after Christmas. From food and drink to travel, homewares and retail, consumers purchase across multiple categories during Easter and into the Spring months.

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Topics: Infographic, UK

Eyeota Heads to Programmatic Summit 2018 to Discuss Data Management, Monetization and Measurement

by Bennie Sham on

At Programmtic Summit 2018, Sydney’s premier event for programmatic advertising, Andrew Tu, MD APAC, and Peter Hunter, GM ANZ, will join industry pundits and discuss enabling better marketing performance, transparency and ROI through programmatic. They will join discussions on the value of data and the best ways to track and optimize data strategies. 

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Topics: ANZ

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