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Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

by Bennie Sham on

Oracle Marketing Cloud announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalize non-US campaigns to Eyeota's three billion unique profiles in Europe, APAC, and the Americas.

 

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Topics: Audience Data, APAC, EMEA, Partnership

Joanna Georges Promoted to General Manager Australia & New Zealand at Eyeota

by Bennie Sham on

Eyeota has announced the promotion of Joanna Georges to General Manager, Australia and New Zealand (ANZ), effective immediately. Working directly with Trent Lloyd, Co-founder and Managing Director, APAC, Joanna is responsible for the region’s operational strategy.

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Topics: APAC, New Hires and Offices

Priya Khatri Promoted to General Manager, Sales & Business Development, Southeast Asia

by Bennie Sham on

Eyeota has announced the promotion of
Priya Khatri to General Manager, Sales & Business Development, Southeast Asia (SEA), effective immediately. Priya continues to report to Trent Lloyd, Co-founder and Managing Director, APAC.

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Topics: APAC, New Hires and Offices

DLG Partnership Boosts Eyeota's Consumer Lifestyle Segments

by Bennie Sham on

Eyeota and DataLocator Group (DLG), UK’s largest provider of consumer lifestyle data, have entered a partnership to bring DLG’s comprehensive database to Eyeota’s offering.

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Topics: EMEA, Branded Data Partners, Partnership

Data in Demand... 5 Questions with Trent Lloyd (Xaxis Supply Summit APAC Edition)

by Bennie Sham on

Trent Lloyd, Co-Founder and Managing Director, APAC, shares his insights from the Xaxis Leadership Series: Supply Southeast Asia.

 

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Topics: Publisher, APAC, Events

Eye on Insights: The Super Bowl & Audience Data

by Jessie De Luca on

We are less than a month away from the Super Bowl. Are you prepared? 

With an average of 111.9 million TV viewers and a record-breaking 3.96 million unique viewers who live streamed the 2016 game, the Super Bowl is the most watched U.S. event every year. This makes it a highly relevant channel for brands to reach fans on a wide scale. From TV to online to social media, brands have multiple touch points to engage with their audiences.
But the challenge here is getting in front of the right audience and at the right time.

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Topics: Audience Data, Holiday / Seasonal, Eye on Insights, Americas

Eyeota Doubles Global Audience Data Reach Within 12 Months

by Bennie Sham on

Eyeota, the global leader for audience data, has surpassed more than three billion unique audience data profiles across APAC, Europe and the Americas in less than a year.

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Topics: Audience Data

Eyeota Adds ShareThis Social Segments to Data Marketplace

by Bennie Sham on

Eyeota has partnered with ShareThis, a pioneer in consumer engagement technology, to launch ShareThis Social Data Segments to the Eyeota Data Marketplace. ShareThis segments offer valuable insights into users’ interests and passions, allowing advertisers and media buyers worldwide to have a deeper understanding of their target audience to deliver more personal and relevant messages.


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Topics: Branded Data Partners, Partnership, Americas

Eyeota and AimMatic Announce Partnership

by Bennie Sham on

Eyeota, the global leader for audience data, and AimMatic Audience, have launched a partnership to bring AimMatic Total In-Market and Total Time Spent segments to media buyers and advertisers around the globe.

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Topics: APAC, Branded Data Partners

Eyeota Expands into the U.S., Opens New York Office

by Bennie Sham on

Following the widely successful round of funding earlier this year, Eyeota has opened its first U.S. office in New York. The expansion will allow Eyeota to support its aggressive growth plans in North America.

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Topics: New Hires and Offices, Americas

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