Eyeota Blog

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Bennie Sham

Bennie is our PR and communications manager. She has extensive experience leading traditional and digital PR initiatives for a wide range of B2B and B2C clients. When not immersed in programmatic content, you can find her at a concert, comedy club or traveling across the world. She is based in our New York office.
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Recent Posts

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

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Topics: Audience Data, EMEA, Branded Data Partners, Partnership

People Powering Eyeota: (Former) Intern Edition, Part II: Feryna

by Bennie Sham on

Say hello to Feryna, our Junior Graphic Designer. Starting as a fresh-faced intern, she is now our creative machine, churning out great designs at full-speed. Always exuberant, she is based in our Singapore office and supports the design needs of global teams.

 

 

 

 

 

 

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Eyeota Promotes Elizabeth Christensen to Managing Director, Americas

by Bennie Sham on

Eyeota has announced the promotion of Elizabeth Christensen to Managing Director, Americas, underscoring the company’s rapid growth in the U.S. market.

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Topics: New Hires and Offices, US

People Powering Our Partnerships: A Conversation with Richard Sharp, VP EMEA, Grapeshot

by Bennie Sham on

Brand safety has been a hot topic over the past several months. As they look to revamp their strategies on ad and content engagement, we sat down with Richard Sharp, VP EMEA at Grapeshot, to talk about the rapid growth in programmatic and what brands can do to combat inappropriate placements. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving its clients simple, integrated control over brand safe targeting.

 

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Topics: Partnership

People Powering Eyeota: (Former) Intern Edition, Part I: Verriona

by Bennie Sham on

Behind every great company is a great team. Eyeota is powered by a group of exceptional and talented individuals from all around the world, and being a part of Eyeota means empowering people with potential.

Although they work behind the scenes, our interns are essential to making our teams run effectively. Now these interns are full-time employees at Eyeota. In our upcoming People series, we’ll highlight our youngest employees to see what life as an Eyeotian intern was like and how future interns can leave an impact.

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

People Powering Our Partnerships: A Conversation with Andy Brown, Kantar Media

by Bennie Sham on

During Cannes Lions last month, we spoke with Andy Brown, Chairman and CEO of Kantar Media, to learn more about challenges and opportunities in the market research industry. Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. 

 

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Topics: Partnership

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

by Bennie Sham on

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

by Bennie Sham on

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

People Powering Our Partnerships: A Conversation with Niko Waesche, GfK

by Bennie Sham on

Behind every great company are great partners—and Eyeota has been lucky enough to work with some of the best. During Cannes Lions, we caught up with Niko Waesche, Global Product Head of Customer and Audience Activation at GfK, to chat about life at GfK, his switch from media to data and the biggest challenges in the market research industry today.

 

 

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Topics: Partnership

Cannes Lions 2017: That’s a Wrap!

by Bennie Sham on

This year’s event was expected to be a bit tamer than years past due to tighter budgets, but many veteran Cannes-goers were still in shock at the decline in attendance. Nevertheless, Cannes Lions did not disappoint. From Snapchat’s Ferris wheel to Stevie Nicks at Oath to Spotify’s buzzworthy parties, brands sought to outdo one another.

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Topics: Events

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