Eyeota Blog

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Bennie Sham

Bennie is our PR and communications manager. She has extensive experience leading traditional and digital PR initiatives for a wide range of B2B and B2C clients. When not immersed in programmatic content, you can find her at a concert, comedy club or traveling across the world. She is based in our New York office.
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Recent Posts

Eyeota Adds Michael Tuohy as Director, Data Supply, U.S.

by Bennie Sham on

Eyeota, the global leader in audience data, has announced the addition of Michael Tuohy to its U.S. team as Director, Data Supply, where he will oversee the data partner and publisher acquisition teams.

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Topics: New Hires and Offices, Americas

People Powering Eyeota: (Former) Intern Edition: Lourdes

by Bennie Sham on

Based in Singapore, Lourdes is part of the Activation, Insights and Analytics (AIA) team. She is always up for learning new things and down for helping businesses make data-driven decisions. From an Eyeota intern to our Business Analytics Executive, Lourdes helps to power our AIA team and our partners with her analytical insights.

 

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Eyeota Integrates Data Collected by NRI to Enhance Audience Targeting for Brands Across Japan

by Bennie Sham on

Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.

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Topics: Press Releases, Audience Data, Partnership, Japan

People Powering Eyeota: (Former) Intern Edition, Part IV: Nelson

by Bennie Sham on

As the latest addition to the AIA team, Nelson can often be found elbow-deep in an insights piece or in front of the fried chicken station at company socials. As our Business Analytics Executive, he is a huge asset to both the company and the team.

 

 

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands

by Bennie Sham on

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

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Topics: Press Releases, Audience Data, Partnership, Americas

People Powering Eyeota: (Former) Intern Edition, Part III: Yi An

by Bennie Sham on

Yet another intern-turned-full-timer, Yi An takes care of the data flow process from global data suppliers to demand platforms, making sure everything runs smoothly. Based in Singapore, Yi An is our Junior Data Operations Manager.

 

 

 

 

 

 

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

by Bennie Sham on

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.

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Topics: Press Releases, Audience Data, APAC, Partnership

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

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Topics: Audience Data, EMEA, Branded Data Partners, Partnership

People Powering Eyeota: (Former) Intern Edition, Part II: Feryna

by Bennie Sham on

Say hello to Feryna, our Junior Graphic Designer. Starting as a fresh-faced intern, she is now our creative machine, churning out great designs at full-speed. Always exuberant, she is based in our Singapore office and supports the design needs of global teams.

 

 

 

 

 

 

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Eyeota Promotes Elizabeth Christensen to Managing Director, Americas

by Bennie Sham on

Eyeota has announced the promotion of Elizabeth Christensen to Managing Director, Americas, underscoring the company’s rapid growth in the U.S. market.

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Topics: New Hires and Offices, US

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