Eyeota Blog

by on

Bennie Sham

Bennie drives traditional and digital PR & communications initiatives. She is based in our New York office.
Find me on:

Recent Posts

Eyeota Appoints Elissa Reiling to Vice President of Global Marketing

by Bennie Sham on

Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.

Read More

Topics: Press Releases, New Hires and Offices

Eyeota Delivers Insights into Automotive Purchase Intentions Across Australia

by Bennie Sham on

Eyeota released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

Read More

Topics: Press Releases, ANZ, Eyeota Insights

AnalyticsIQ Amplifies Audience Reach through Strategic Integration with Eyeota

by Bennie Sham on

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.

Read More

Topics: Press Releases, Branded Data Partners, Partnership, Data Marketplace, US

Gear Up for High Spend Consumers this Spring with our Audience Recommendation Guide

by Bennie Sham on

Easter, as an industry, is worth over a half a billion pounds in the UK, making it the second largest spending holiday event after Christmas. From food and drink to travel, homewares and retail, consumers purchase across multiple categories during Easter and into the Spring months.

Read More

Topics: Infographic, UK

Eyeota Heads to Programmatic Summit 2018 to Discuss Data Management, Monetization and Measurement

by Bennie Sham on

At Programmtic Summit 2018, Sydney’s premier event for programmatic advertising, Andrew Tu, MD APAC, and Peter Hunter, GM ANZ, will join industry pundits and discuss enabling better marketing performance, transparency and ROI through programmatic. They will join discussions on the value of data and the best ways to track and optimize data strategies. 

Read More

Topics: ANZ

Gil Barzilay Adds Channel Strategy Expertise as Vice President, Global Platforms, Eyeota

by Bennie Sham on

Eyeota taps Gil Barzilay as Vice President, Global Platforms.

Read More

Topics: Press Releases, New Hires and Offices

Eyeota Appoints Jill Orr as Chief Operating Officer

by Bennie Sham on

Eyeota announces the appointment of Jill Orr as Chief Operating Officer.

Read More

Topics: Press Releases, New Hires and Offices

Eyeota Secures $12.5M in New Funding

by Bennie Sham on

Eyeota announces a $12.5 million Series B funding.

The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives

Read More

Topics: Press Releases

Eyeota adds Bombora Always On Intent Audiences for Continuous Demand-driven Programmatic Targeting

by Bennie Sham on

Automatically Refreshed Audience Data Helps B2B Marketers Reach Active In-market Prospects

Read More

Topics: Press Releases, Partnership

Data in Demand….5 Questions with Michael Tuohy, Director, U.S. Supply

by Bennie Sham on

Eyeota_Blog_5 Questions with Michael Tuohy.jpg

Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.

Read More

Topics: Publisher, Audience Data, Americas

Sign Up for Blog Updates

Dotted-Line_Blue.png

Recommended Post


Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016. Read More

Recent Posts

Dotted-Line_Green.png
Audience Report
Dotted-Line_Blue.png
Eyeota & Kantar TGI joint insights
Dotted-Line_Blue.png
Eyeota - Skimlinks_Retail Insights
Dotted-Line_Blue.png

This post was written by