Eyeota Blog

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Bennie Sham

Bennie is our PR and communications manager. She has extensive experience leading traditional and digital PR initiatives for a wide range of B2B and B2C clients. When not immersed in programmatic content, you can find her at a concert, comedy club or traveling across the world. She is based in our New York office.
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Recent Posts

Data in Demand….5 Questions with Michael Tuohy, Director, U.S. Supply

by Bennie Sham on

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Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.

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Topics: Publisher, Audience Data, Americas

Eyeota Doubles Down on ANZ by Adding Peter Hunter as General Manager

by Bennie Sham on

Advertising industry veteran Peter Hunter has joined Eyeota, the global leader in audience data, as General Manager, ANZ.

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Topics: Press Releases, New Hires and Offices, ANZ

Eyeota Makes Strategic Executive Moves, Bolsters Leadership in APAC

by Bennie Sham on

Eyeota has added ad tech pioneer Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.

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Topics: Press Releases, APAC, New Hires and Offices

mySupermarket Delivers Premium Audience Data to Brands through the Eyeota Private Data Marketplace

by Bennie Sham on

mySupermarket is making its premium purchase intent data segments available through a Private Data Marketplace (PDMP) with Eyeota, the global leader in audience data, to meet the growing needs of advertisers and media buyers.

 

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Topics: Press Releases, EMEA, Partnership

Spend and Demand for Audience Data Rises as Programmatic Intensifies New Eyeota Index Report Finds

by Bennie Sham on

Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report.

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Topics: Press Releases, Audience Data, Eyeota Index, Eyeota Insights

Data in Demand… 5 Questions with Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products (GroupM Supply Summit 2017)

by Bennie Sham on

As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.

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Topics: Publisher, Audience Data, APAC, Events

Matthew Leger Joins Eyeota as Director, Agency Sales, Americas, to Strengthen U.S. Sales Team

by Bennie Sham on

Expanding its U.S. sales team, Eyeota has added Matthew Leger as its newest Director of Agency Sales, Americas. Matthew is responsible for developing strategic relationships with some of the major holding companies in the region. He will report directly to Elizabeth Christensen, Managing Director, Americas.

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Topics: New Hires and Offices, Americas

Eyeota Adds Michael Tuohy as Director, Data Supply, U.S.

by Bennie Sham on

Eyeota, the global leader in audience data, has announced the addition of Michael Tuohy to its U.S. team as Director, Data Supply, where he will oversee the data partner and publisher acquisition teams.

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Topics: New Hires and Offices, Americas

People Powering Eyeota: (Former) Intern Edition: Lourdes

by Bennie Sham on

Based in Singapore, Lourdes is part of the Activation, Insights and Analytics (AIA) team. She is always up for learning new things and down for helping businesses make data-driven decisions. From an Eyeota intern to our Business Analytics Executive, Lourdes helps to power our AIA team and our partners with her analytical insights.

 

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Eyeota Integrates Data Collected by NRI to Enhance Audience Targeting for Brands Across Japan

by Bennie Sham on

Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.

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Topics: Press Releases, Audience Data, Partnership, Japan

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