Eyeota Blog

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Bennie Sham

Bennie is our PR and communications manager. She has extensive experience leading traditional and digital PR initiatives for a wide range of B2B and B2C clients. When not immersed in programmatic content, you can find her at a concert, comedy club or traveling across the world. She is based in our New York office.
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Recent Posts

Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

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Topics: EMEA, Branded Data Partners, Data Marketplace

Data in Demand… 5 Questions with Andrea Querijero, Publisher Acquisition Manager (RampUp 2017 Edition)

by Bennie Sham on

We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show. 

 

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Topics: Publisher, Events, Americas

Ian Tinson Joins Eyeota as Senior Sales Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Ian Tinson as its new Senior Sales Director, EMEA. Based in the London office, Ian reports directly to Aaron Jackson, Managing Director, EMEA.

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Topics: EMEA, New Hires and Offices

Eyeota Partners with ALC to Deliver Real World Data to Brands Across the Globe

by Bennie Sham on

Eyeota and ALC, the industry’s leading privately-held direct and digital data marketing services provider, have teamed up to bring ALC Digital Audiences to more marketers and advertisers worldwide through Eyeota’s global data marketplace.



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Topics: Audience Data, Partnership, Americas

Data in Demand... 5 Questions with Skimlinks, Exclusive APAC Data Partner

by Bennie Sham on

Recently, our APAC team took the executives from Skimlinksthe leading content monetization platform, on the road to meet with key agencies and partners in the region to learn more about our APAC data partnership.

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Topics: Publisher, APAC, Events

Eyeota Adds Derek Klimkowski as Director of Agency Sales, Americas

by Bennie Sham on

Strengthening the rapidly growing team in New York, Eyeota has announced the addition of Derek Klimkowski as its new Director of Agency Sales, Americas.

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Topics: New Hires and Offices, Americas

Eyeota Partners with Kantar Media to Provide Health and Wellness Audience Data Segments

by Bennie Sham on

Marketers and advertisers can access holistic insights into consumers’ behaviors, attitudes and profiles

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Topics: Branded Data Partners, Partnership, Americas

Eyeota Pushes Further into Russia and CIS Markets with AmberDATA

by Bennie Sham on

New data segments offer a detailed view of Eastern European consumers’ interests and preferences

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Topics: EMEA, Branded Data Partners, Partnership

Data in Demand... 5 Questions with Tomoyuki Ikeda (Digiday Publishing Summit Japan)

by Bennie Sham on

We’ve had the pleasure to attend yet another great Digiday Publishing Summit last month, held in Japan. Our Head of Business Development for the Japan region, Tommy Ikeda, shared his take on the event and key takeaways.

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Topics: Publisher, APAC, Events

New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

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Topics: Audience Data, Branded Data Partners, Partnership, Americas, US

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