Eyeota and TwentyCi, a data science company specializing in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership.Read More
Eyeota announces the appointment of two new staff as the company’s presence in the market continues to expand.Read More
Travel has expanded to be one of the largest e-commerce markets. In fact according to eMarketer, 50% of travel brands now buy ads programmatically and spend is estimated to reach $8.28B by 2020.Read More
Topics: Eyeota Insights
We recently held our Audience Data Summit (formerly known as Data Partner Summit) at Winchester House Club in London. We were honored to bring together such an insightful group of industry leaders, from top agency executives at Accenture, Collective, Crimtan & Wavemaker; noted thought leaders from the IAB and AOP; leading publishers including Immediate Media and Time Inc.; and our trusted data suppliers including Bombora, Kantar Media, ShareThis & YouGov, who contributed to the discussion on the power of transparency and the compliant uses of data to connect with audiences post GDPR.Read More
Eyeota released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.Read More
Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.Read More
Easter, as an industry, is worth over a half a billion pounds in the UK, making it the second largest spending holiday event after Christmas. From food and drink to travel, homewares and retail, consumers purchase across multiple categories during Easter and into the Spring months.Read More
At Programmtic Summit 2018, Sydney’s premier event for programmatic advertising, Andrew Tu, MD APAC, and Peter Hunter, GM ANZ, will join industry pundits and discuss enabling better marketing performance, transparency and ROI through programmatic. They will join discussions on the value of data and the best ways to track and optimize data strategies.
Eyeota announces a $12.5 million Series B funding.
The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiativesRead More
Topics: Press Releases