Eyeota Blog

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Bennie Sham

Bennie is our PR and communications manager. She has extensive experience leading traditional and digital PR initiatives for a wide range of B2B and B2C clients. When not immersed in programmatic content, you can find her at a concert, comedy club or traveling across the world. She is based in our New York office.
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Recent Posts

Surviving Cannes Lions: What to Know Before You Go

by Bennie Sham on

Ah, Cannes Lions - when agencies, marketers and ad tech folks converge on La Croisette once the red carpet glitterati have gone home. With nonstop meetings, networking opportunities and super yacht parties, it can get overwhelming. But not to worry - we share some tips from Eyeota's seasoned Cannes-goers on how to survive the week: 

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Topics: Events

Introducing Ailish, Audience Specialist, EMEA

by Bennie Sham on

Ailish Duddy is an Audience Specialist with a focus on the EMEA region. She provides bespoke audience proposals to campaigns. Hailing from Scotland, Ailish is based in our London office. Have a segment inquiry? Contact Ailish at the Eyeota Data Desk.

 

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Topics: Audience Data, APAC, EMEA, Americas

Treasure Data and Eyeota Partner to Strengthen Data Offerings and Amplify Audience Targeting

by Bennie Sham on

Eyeota, the global leader in audience data, and Treasure Data, the leading customer data platform to make all data connected, current and easily accessible, have partnered to bring Eyeota’s extensive audience data segments to more clients around the globe.

 

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Topics: APAC, Partnership, Platforms

Introducing Christina, Audience Specialist, APAC

by Bennie Sham on

Our resident Aussie Audience Specialist, Christina Banh covers audience data requests, RFPs and recommendations for Asia-Pacific. Have a segment inquiry? Contact Christina at the Eyeota Data Desk

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Topics: Audience Data, APAC, EMEA, Americas

Introducing Ben, Audience Specialist, Americas

by Bennie Sham on

True to the Eyeota ethos, our new Data Desk is powered by an amazing team of individuals. In between RFP requests, we chatted with our Audience Specialists to learn more about them and the interesting requests they get.

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Topics: Audience Data, APAC, EMEA, Americas

Introducing the New Eyeota Data Desk

by Bennie Sham on

We are excited to announce the launch of the Eyeota Data Desk, a new resource that directly connects brands, agencies and media buyers with our Audience Specialists to help them identify and build the best audience plan to boost their campaign performance.

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Topics: Audience Data, APAC, EMEA, Americas

GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe

by Bennie Sham on

“Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” now available to improve accuracy of targeting consumers online according to their offline shopping habits

 

 

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Topics: EMEA, Branded Data Partners, Partnership

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration

by Bennie Sham on

As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B data and deliver a broad range of unique segments to marketers looking to optimize their targeting campaigns. 

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Topics: Audience Data, Partnership, Americas

Data in Demand… 5 Questions with Kristina Prokop, Co-founder and EVP Global Platforms (Adobe Summit 2017 Edition)

by Bennie Sham on

Eyeota recently attended the 2017 Adobe Summit, where the future of digital and the latest industry trends were discussed. Kristina Prokop, Co-founder and EVP Global Platforms at Eyeota, shares some thoughts and takeaways from the event.

 

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Topics: Events, Americas

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