Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.Read More
Advertising industry veteran Peter Hunter has joined Eyeota, the global leader in audience data, as General Manager, ANZ.Read More
Eyeota has added ad tech pioneer Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.Read More
mySupermarket is making its premium purchase intent data segments available through a Private Data Marketplace (PDMP) with Eyeota, the global leader in audience data, to meet the growing needs of advertisers and media buyers.
Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report.Read More
As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.Read More
Expanding its U.S. sales team, Eyeota has added Matthew Leger as its newest Director of Agency Sales, Americas. Matthew is responsible for developing strategic relationships with some of the major holding companies in the region. He will report directly to Elizabeth Christensen, Managing Director, Americas.Read More
Eyeota, the global leader in audience data, has announced the addition of Michael Tuohy to its U.S. team as Director, Data Supply, where he will oversee the data partner and publisher acquisition teams.Read More
Based in Singapore, Lourdes is part of the Activation, Insights and Analytics (AIA) team. She is always up for learning new things and down for helping businesses make data-driven decisions. From an Eyeota intern to our Business Analytics Executive, Lourdes helps to power our AIA team and our partners with her analytical insights.
Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.