Eyeota Blog

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Jessie De Luca

Programmatic evangelist, Jessie De Luca is Director of Activation, Insights and Analytics at Eyeota. Prior to Eyeota, Jessie was responsible for setting up the analytics & programmatic propositions in Europe for ad-tech global market leaders, Xaxis and Rubicon. She also has experience in account management and operations on both the buy-and sell-sides of digital advertising. Jessie is currently based in Singapore and has worked previously in New York, London, Paris, and Brussels.
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Recent Posts

Eyeota Insights: How Brands Help Celebrate Two Billion Mothers

by Jessie De Luca on

Mother’s Day, an annual event to honor motherhood and celebrate the mothers in our lives , is the third most important consumer holiday in the U.S . and one of the biggest retail events globally. With an estimated two billion mothers in the world (85 million in the U.S. alone), the opportunities for marketers are endless.

In 86 countries, including the U.S., Australia, Brazil, Canada, New Zealand, India and South Africa, Mother’s Day is celebrated annually on the 2 nd Sunday of May. In many other parts of the world, Mother’s Day is observed on different days (e.g. the UK celebrates Mother’s Day in March). With all that mothers do for their families, officially honoring them once a year is the least we can do.
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Topics: Holiday / Seasonal

Eyeota Insights: Audience Data Gets the Vote

by Jessie De Luca on

With the UK general election coming up on June 8, political advertisers and marketers have the opportunity to influence voters. Digital advertising plays a major role in political elections, amplifying awareness and exposure of the candidates and their political issues.

 

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Topics: Audience Data, Eyeota Insights

Eyeota 2016 Annual Index Report Shows Surge in Audience Data Demand Globally, Highlights Growing Markets

by Jessie De Luca on

Eyeota Index revealed a 66% year-over-year increase in overall campaigns that have implemented an audience data strategy

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016.

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Topics: Eyeota Index

Eye on Insights: Brands Get “Egg”-cited for Easter

by Jessie De Luca on




Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: Are You Ready for Some Footy?

by Jessie De Luca on

Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: How To Find Your Valentine

by Jessie De Luca on

Valentine’s Day not only affects couples, families and friends, but it also has a big impact on brands. What better way to show affection and admiration to loved ones than buying them a gift?

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye On Insights: Celebrate Chinese New Year with Prosperity and Audience Data

by Jessie De Luca on

Lunar New Year, or as most recognize it – Chinese New Year, is celebrated by 1/5 of the world’s population – that’s about 1.4 billion people. It’s a time for families, friends and colleagues to come together and celebrate by sharing meals and exchanging gifts that symbolize prosperity. It’s a time for reflections on the past year and resolutions for new beginnings.

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Topics: Audience Data, Data Marketplace, Holiday / Seasonal

Eye on Insights: The Super Bowl & Audience Data

by Jessie De Luca on

We are less than a month away from the Super Bowl. Are you prepared? 

With an average of 111.9 million TV viewers and a record-breaking 3.96 million unique viewers who live streamed the 2016 game, the Super Bowl is the most watched U.S. event every year. This makes it a highly relevant channel for brands to reach fans on a wide scale. From TV to online to social media, brands have multiple touch points to engage with their audiences.
But the challenge here is getting in front of the right audience and at the right time.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Americas

Eyeota Highlights Global Audience Trends in Q3 2016 Index

by Jessie De Luca on

Eyeota – the global leader for audience data – has released its quarterly index report, delivering the latest insights in audience data usage among advertisers globally.

Working with more than 30,000 publishers, Eyeota’s deep data analysis enables advertisers to optimize their marketing and engagement strategies, while helping publishers better understand their users. The Eyeota Index tracks thousands of campaigns executed by hundreds of agencies across 60 countries.

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Topics: Eyeota Index

‘Tis Soon the Season to be Jolly!

by Jessie De Luca on

Are you saving up for your holiday shopping? So are advertisers! In some cases, they even dedicate over 50 % of their annual marketing budgets, for their pre-holiday, Q4 campaigns (Nielsen). With the festive season fast approaching, it’s a great time to think about the role audience data has in complementing these end-of-year campaigns and seasonal trends.

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Topics: Holiday / Seasonal, Eyeota Insights

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