Eyeota Blog

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Jessie De Luca

Programmatic evangelist, Jessie De Luca is Director of Activation, Insights and Analytics at Eyeota. Prior to Eyeota, Jessie was responsible for setting up the analytics & programmatic propositions in Europe for ad-tech global market leaders, Xaxis and Rubicon. She also has experience in account management and operations on both the buy-and sell-sides of digital advertising. Jessie is currently based in Singapore and has worked previously in New York, London, Paris, and Brussels.
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Recent Posts

Eyeota Insights: Summer Series, Part III: Rock Out with Audience Data

by Jessie De Luca on

The music festival industry is a multi billion dollar industry, driven by ticket sales, sponsorships, merchandise, and food and drinks sales. From Coachella in the U.S. to Glastonbury in the UK to Splendour in the Grass in Australia, Fuji Rock in Japan to Rock in Rio (de Janeiro), multi-day music festivals are continuing to draw large crowds and, with them, more brands and advertisers.  

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights

Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: EMEA, Eyeota Insights, Americas

Eyeota Insights: Summer Insights, Part I: Saying "I Do" to Audience Data

by Jessie De Luca on

Globally, weddings are a $300 billion industry. This is unsurprising given the millions of marriages that take place each year in Asia, Europe and the U.S., respectively. With peak wedding season upon us, brands are hoping to walk down the aisles with the brides and grooms.

 

 

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Topics: Audience Data, Eyeota Insights

Eyeota Insights: Summer Insights: Four-Part Series to Get Your Data Strategy Ready for the Season

by Jessie De Luca on

Summer is right around the corner (for those in the Northern Hemisphere, that is) and many of us have begun to plan our holidays and getaways. The season is hot (pun intended) for a variety of activities and events, and brands are seeing this as an optimal time to reach eager summer spenders.

 

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Topics: EMEA, Eyeota Insights, Americas

Eyeota Insights: How Brands Help Celebrate Two Billion Mothers

by Jessie De Luca on

Mother’s Day, an annual event to honor motherhood and celebrate the mothers in our lives , is the third most important consumer holiday in the U.S . and one of the biggest retail events globally. With an estimated two billion mothers in the world (85 million in the U.S. alone), the opportunities for marketers are endless.

In 86 countries, including the U.S., Australia, Brazil, Canada, New Zealand, India and South Africa, Mother’s Day is celebrated annually on the 2 nd Sunday of May. In many other parts of the world, Mother’s Day is observed on different days (e.g. the UK celebrates Mother’s Day in March). With all that mothers do for their families, officially honoring them once a year is the least we can do.
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Topics: Holiday / Seasonal

Eyeota Insights: Audience Data Gets the Vote

by Jessie De Luca on

With the UK general election coming up on June 8, political advertisers and marketers have the opportunity to influence voters. Digital advertising plays a major role in political elections, amplifying awareness and exposure of the candidates and their political issues.

 

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Topics: Audience Data, Eyeota Insights

Eyeota 2016 Annual Index Report Shows Surge in Audience Data Demand Globally, Highlights Growing Markets

by Jessie De Luca on

Eyeota Index revealed a 66% year-over-year increase in overall campaigns that have implemented an audience data strategy

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016.

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Topics: Eyeota Index

Eye on Insights: Brands Get “Egg”-cited for Easter

by Jessie De Luca on




Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: Are You Ready for Some Footy?

by Jessie De Luca on

Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: How To Find Your Valentine

by Jessie De Luca on

Valentine’s Day not only affects couples, families and friends, but it also has a big impact on brands. What better way to show affection and admiration to loved ones than buying them a gift?

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

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