Back to Basics with Eyeota: Which data is the best - declared or modelled?

by Dominic Seah on

Eyeota-Back-To-Basics_2.pngEyeota launches a series of Back to Basics educational infographics and articles. We hope to demystify the wonderful world of audience data and the role it plays in driving the digital advertising ecosystem. 

In the second part of our series, Digital Strategy Consulting shares our infographic with tips for marketers and buyers on the differences between declared and modelled data, and which works best for your campaign:

 

eyeota-infographic-declaredvsmodelled.jpg

 

 

 

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This post was written by Dominic Seah

Dominic is our Marketing Assistant based in Singapore. A keen student of the programmatic world, he also enjoys food, Arthurian legend and all things jazz.