Eyeota, the global leader in audience data, has announced the addition of Michael Tuohy to its U.S. team as Director, Data Supply, where he will oversee the data partner and publisher acquisition teams.
Reporting directly to Elizabeth Christensen, Managing Director, Americas, Michael will drive the growth of the supply side business through new product offerings and strategic partnerships. Supporting Eyeota’s regional growth, Michael will be responsible for analyzing market demand, proactively developing relationships with existing and new data providers, and building unique data products to address the wider market needs.
“As we continue to expand our presence across the region, hiring the people with the right experience and skillsets is crucial," said Elizabeth. "Michael has a lengthy background in leading sales and account development initiatives throughout emerging markets. His experience building long-term relationships with publishers will be an asset to Eyeota as we expand across the U.S.”
Michael has an extensive background driving sales and business development for media companies, spanning 25 years. He has a proven track record in identifying new market opportunities, executing go-to market strategies, and increasing sales and profitability.
Prior to Eyeota, Michael was Senior Director of Publisher Development at Magnet Media, Inc., where he established a network of premium publisher partnerships. Michael has also held senior leadership positions with Acxiom, Ntent, Infogroup, and 24/7 Media. He is a graduate of the University of Rhode Island.
“Data monetization represents a new and potentially meaningful revenue source for publishers which Eyeota is uniquely focused on,” said Michael. “As the company solidifies its presence in the U.S., this is a great time to be part of the team. With my background in helping publishers maximize their revenue opportunities, I’m excited to work with current and prospective partners to help them realize the ROI they can unlock from their data.”
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