Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.
Based out of the New York office, Elissa leads the company’s go-to market product strategies and spearheads regional marketing and lead generation initiatives, communications programs, branding strategy and corporate messaging. Elissa reports directly to Jill Orr, Chief Operating Officer at Eyeota, and manages a distributed global marketing team based in New York, London and Australia.
Elissa has over a decade of digital media and B2B marketing experience, most recently having held senior positions at Yieldbot and Exponential Interactive. At Yieldbot, she increased its shopper marketing business revenue significantly through direct marketing, event activations, and sales enablement initiatives. While at Exponential, Elissa led the overall development and execution of marketing strategies across the U.S., Canada and Latin America. Previously, Elissa worked at AudienceScience, where she was an integral part of its rebrand from Revenue Science and led marketing strategy and execution for the Americas and the UK.
“Elissa’s extensive industry experience developing product marketing strategies and overall company branding is a great asset to us as we look to expand our business and leadership position,” said Jill.
Earlier this year, Eyeota secured $13 million in a Series B funding round from Jolt Capital, Qualgro and Project A. The new funds are being allocated to Eyeota’s audience and onboarding solutions, new data and products, and to forge new partnerships and grow the Eyeota team globally.
“This is an exciting time to be joining the Eyeota team,” said Elissa. “We’re growing rapidly and extending into new markets and as we continue to amplify our global brand, marketing plays a pivotal role. I look forward to working closely with our team to elevate Eyeota in the U.S. and across other key markets.”