Travel has expanded to be one of the largest e-commerce markets. In fact according to eMarketer, 50% of travel brands now buy ads programmatically and spend is estimated to reach $8.28B by 2020.
Eyeota’s latest Eye On: Travel report details the latest consumer insights and trends for travel as well as overall audience data expenditure growth. The report shows that advertisers have evolved their data strategies in 2017, with 50% of campaigns using niche audience segments to reach targeted customers.
Segmented into four different travel audiences, Eye On: Travel highlights top interests and lifestyles that factor into consumer purchase motivations: Family, Budget, Business, and Luxury.
Lifestyle targeting is accelerating. Travel brands looking to reach consumers are focusing more on lifestyle-based interest segments, although investment in general interest segments remain the highest.
To find out more, download Eyeota's Eye On: Travel insights report: