New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

Eyeota | Stirista_New Data Segments_Blog Post.pngTo provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email and social channels. Last year, Eyeota integrated Stirista’s more than 150 million U.S. voter audience data, which aggregates state and county voter registration data, including Political and Social Parties, Voting Activity, Demographic, Issues, among others.

“Today’s consumers have a short attention span, quickly jumping from one topic to the next in mere minutes and hoping to avoid irrelevant content and ads,” said Blaine Britten, Director of Digital Services, Stirista. “Coupling our data with Eyeota gives brands a 360-degree view of their customers. Brands can leverage our data to help them identify the right audiences and deliver relevant and personalized content to keep customers engaged across multiple channels.”

Newly available data segments include:

  • B2B – audience data to micro-target business employees, these segments include title, individual job department, and firmographic data to help select audiences based on industry, company revenue or number of employees.
  • B2C – data sets incorporate more than 275 million social records from all major social media platforms
  • Language – segments based on languages users speak, targeting more than 60 different dialects
  • Life-event triggers – audiences who are going through major life-changing events, such as new and pre-movers, newly-engaged couples, newlyweds, new moms and first-time homeowners

Kevin Tan
, CEO and Managing Director, Americas, Eyeota, added, “Stirista’s new and unique segments offer marketers and advertisers the ability to better understand and target audiences. From learning more about their customers’ cultural interests to understanding their social and purchasing habits, Stirista’s high-quality and accurate data helps brands win over audiences.”

Stirista’s multi-channel marketing approach allows it to evaluate data unlike any other provider, resulting in real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360-degree view of an individual, getting brands in front of the right people through email and online advertising.

To learn more about Stirista’s segments, contact us at

This post was written by Bennie Sham

Bennie is our PR and communications manager. She has extensive experience leading traditional and digital PR initiatives for a wide range of B2B and B2C clients. When not immersed in programmatic content, you can find her at a concert, comedy club or traveling across the world. She is based in our New York office.

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