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Eyeota Insights: How Brands Help Celebrate Two Billion Mothers

by Jessie De Luca on

Mother’s Day, an annual event to honor motherhood and celebrate the mothers in our lives , is the third most important consumer holiday in the U.S . and one of the biggest retail events globally. With an estimated two billion mothers in the world (85 million in the U.S. alone), the opportunities for marketers are endless.

In 86 countries, including the U.S., Australia, Brazil, Canada, New Zealand, India and South Africa, Mother’s Day is celebrated annually on the 2 nd Sunday of May. In many other parts of the world, Mother’s Day is observed on different days (e.g. the UK celebrates Mother’s Day in March). With all that mothers do for their families, officially honoring them once a year is the least we can do.
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Topics: Holiday / Seasonal

Eyeota Insights: Audience Data Gets the Vote

by Jessie De Luca on

With the UK general election coming up on June 8, political advertisers and marketers have the opportunity to influence voters. Digital advertising plays a major role in political elections, amplifying awareness and exposure of the candidates and their political issues.

 

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Topics: Audience Data, Eyeota Insights

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration

by Bennie Sham on

As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B data and deliver a broad range of unique segments to marketers looking to optimize their targeting campaigns. 

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Topics: Audience Data, Partnership, Americas

Data in Demand… 5 Questions with Kristina Prokop, Co-founder and EVP Global Platforms (Adobe Summit 2017 Edition)

by Bennie Sham on

Eyeota recently attended the 2017 Adobe Summit, where the future of digital and the latest industry trends were discussed. Kristina Prokop, Co-founder and EVP Global Platforms at Eyeota, shares some thoughts and takeaways from the event.

 

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Topics: Events, Americas

Eyeota 2016 Annual Index Report Shows Surge in Audience Data Demand Globally, Highlights Growing Markets

by Jessie De Luca on

Eyeota Index revealed a 66% year-over-year increase in overall campaigns that have implemented an audience data strategy

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016.

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Topics: Eyeota Index

Plunge Digital Integrates ‘Best in Class’ Consumer and Business Intelligence into Eyeota Data Marketplace

by Bennie Sham on

Responding to the growing need for quality data in various verticals, Eyeota has partnered 
with Plunge Digital to provide marketers, advertisers, agencies and media buyers with a database of B2B, B2C, automotive and self-reported ailment data segments.

 

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Topics: Audience Data, Partnership, Americas

Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

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Topics: EMEA, Branded Data Partners, Data Marketplace

Data in Demand… 5 Questions with Andrea Querijero, Publisher Acquisition Manager (RampUp 2017 Edition)

by Bennie Sham on

We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show. 

 

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Topics: Publisher, Events, Americas

Ian Tinson Joins Eyeota as Senior Sales Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Ian Tinson as its new Senior Sales Director, EMEA. Based in the London office, Ian reports directly to Aaron Jackson, Managing Director, EMEA.

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Topics: EMEA, New Hires and Offices

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