Eyeota Blog

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Plunge Digital Integrates ‘Best in Class’ Consumer and Business Intelligence into Eyeota Data Marketplace

by Bennie Sham on

Responding to the growing need for quality data in various verticals, Eyeota has partnered 
with Plunge Digital to provide marketers, advertisers, agencies and media buyers with a database of B2B, B2C, automotive and self-reported ailment data segments.

 

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Topics: Audience Data, Partnership, Americas

Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

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Topics: EMEA, Branded Data Partners, Data Marketplace

Data in Demand… 5 Questions with Andrea Querijero, Publisher Acquisition Manager (RampUp 2017 Edition)

by Bennie Sham on

We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show. 

 

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Topics: Publisher, Events, Americas

Ian Tinson Joins Eyeota as Senior Sales Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Ian Tinson as its new Senior Sales Director, EMEA. Based in the London office, Ian reports directly to Aaron Jackson, Managing Director, EMEA.

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Topics: EMEA, New Hires and Offices

Eyeota Partners with ALC to Deliver Real World Data to Brands Across the Globe

by Bennie Sham on

Eyeota and ALC, the industry’s leading privately-held direct and digital data marketing services provider, have teamed up to bring ALC Digital Audiences to more marketers and advertisers worldwide through Eyeota’s global data marketplace.



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Topics: Audience Data, Partnership, Americas

Data in Demand... 5 Questions with Skimlinks, Exclusive APAC Data Partner

by Bennie Sham on

Recently, our APAC team took the executives from Skimlinksthe leading content monetization platform, on the road to meet with key agencies and partners in the region to learn more about our APAC data partnership.

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Topics: Publisher, APAC, Events

Eye on Insights: Brands Get “Egg”-cited for Easter

by Jessie De Luca on




Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: Are You Ready for Some Footy?

by Jessie De Luca on

Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eyeota Adds Derek Klimkowski as Director of Agency Sales, Americas

by Bennie Sham on

Strengthening the rapidly growing team in New York, Eyeota has announced the addition of Derek Klimkowski as its new Director of Agency Sales, Americas.

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Topics: New Hires and Offices, Americas

Eyeota Partners with Kantar Media to Provide Health and Wellness Audience Data Segments

by Bennie Sham on

Marketers and advertisers can access holistic insights into consumers’ behaviors, attitudes and profiles

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Topics: Branded Data Partners, Partnership, Americas

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