Eyeota Blog

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Cannes Lions 2017: That’s a Wrap!

by Bennie Sham on

This year’s event was expected to be a bit tamer than years past due to tighter budgets, but many veteran Cannes-goers were still in shock at the decline in attendance. Nevertheless, Cannes Lions did not disappoint. From Snapchat’s Ferris wheel to Stevie Nicks at Oath to Spotify’s buzzworthy parties, brands sought to outdo one another.

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Topics: Events

Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: EMEA, Eyeota Insights, Americas

Surviving Cannes Lions: What to Know Before You Go

by Bennie Sham on

Ah, Cannes Lions - when agencies, marketers and ad tech folks converge on La Croisette once the red carpet glitterati have gone home. With nonstop meetings, networking opportunities and super yacht parties, it can get overwhelming. But not to worry - we share some tips from Eyeota's seasoned Cannes-goers on how to survive the week: 

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Topics: Events

Eyeota Insights: Summer Insights, Part I: Saying "I Do" to Audience Data

by Jessie De Luca on

Globally, weddings are a $300 billion industry. This is unsurprising given the millions of marriages that take place each year in Asia, Europe and the U.S., respectively. With peak wedding season upon us, brands are hoping to walk down the aisles with the brides and grooms.

 

 

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Topics: Audience Data, Eyeota Insights

Introducing Ailish, Audience Specialist, EMEA

by Bennie Sham on

Ailish Duddy is an Audience Specialist with a focus on the EMEA region. She provides bespoke audience proposals to campaigns. Hailing from Scotland, Ailish is based in our London office. Have a segment inquiry? Contact Ailish at the Eyeota Data Desk.

 

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Topics: Audience Data, APAC, EMEA, Americas

Eyeota Insights: Summer Insights: Four-Part Series to Get Your Data Strategy Ready for the Season

by Jessie De Luca on

Summer is right around the corner (for those in the Northern Hemisphere, that is) and many of us have begun to plan our holidays and getaways. The season is hot (pun intended) for a variety of activities and events, and brands are seeing this as an optimal time to reach eager summer spenders.

 

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Topics: EMEA, Eyeota Insights, Americas

Treasure Data and Eyeota Partner to Strengthen Data Offerings and Amplify Audience Targeting

by Bennie Sham on

Eyeota, the global leader in audience data, and Treasure Data, the leading customer data platform to make all data connected, current and easily accessible, have partnered to bring Eyeota’s extensive audience data segments to more clients around the globe.

 

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Topics: APAC, Partnership, Platforms

Introducing Christina, Audience Specialist, APAC

by Bennie Sham on

Our resident Aussie Audience Specialist, Christina Banh covers audience data requests, RFPs and recommendations for Asia-Pacific. Have a segment inquiry? Contact Christina at the Eyeota Data Desk

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Topics: Audience Data, APAC, EMEA, Americas

Introducing Ben, Audience Specialist, Americas

by Bennie Sham on

True to the Eyeota ethos, our new Data Desk is powered by an amazing team of individuals. In between RFP requests, we chatted with our Audience Specialists to learn more about them and the interesting requests they get.

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Topics: Audience Data, APAC, EMEA, Americas

Introducing the New Eyeota Data Desk

by Bennie Sham on

We are excited to announce the launch of the Eyeota Data Desk, a new resource that directly connects brands, agencies and media buyers with our Audience Specialists to help them identify and build the best audience plan to boost their campaign performance.

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Topics: Audience Data, APAC, EMEA, Americas

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