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People Powering Our Partnerships: A Conversation with Richard Sharp, VP EMEA, Grapeshot

by Bennie Sham on

Brand safety has been a hot topic over the past several months. As they look to revamp their strategies on ad and content engagement, we sat down with Richard Sharp, VP EMEA at Grapeshot, to talk about the rapid growth in programmatic and what brands can do to combat inappropriate placements. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving its clients simple, integrated control over brand safe targeting.

 

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Topics: Partnership

People Powering Eyeota: (Former) Intern Edition, Part I: Verriona

by Bennie Sham on

Behind every great company is a great team. Eyeota is powered by a group of exceptional and talented individuals from all around the world, and being a part of Eyeota means empowering people with potential.

Although they work behind the scenes, our interns are essential to making our teams run effectively. Now these interns are full-time employees at Eyeota. In our upcoming People series, we’ll highlight our youngest employees to see what life as an Eyeotian intern was like and how future interns can leave an impact.

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Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Eyeota Insights: Summer Series, Part III: Rock Out with Audience Data

by Jessie De Luca on

The music festival industry is a multi billion dollar industry, driven by ticket sales, sponsorships, merchandise, and food and drinks sales. From Coachella in the U.S. to Glastonbury in the UK to Splendour in the Grass in Australia, Fuji Rock in Japan to Rock in Rio (de Janeiro), multi-day music festivals are continuing to draw large crowds and, with them, more brands and advertisers.  

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights

People Powering Our Partnerships: A Conversation with Andy Brown, Kantar Media

by Bennie Sham on

During Cannes Lions last month, we spoke with Andy Brown, Chairman and CEO of Kantar Media, to learn more about challenges and opportunities in the market research industry. Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. 

 

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Topics: Partnership

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

by Bennie Sham on

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

by Bennie Sham on

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

People Powering Our Partnerships: A Conversation with Niko Waesche, GfK

by Bennie Sham on

Behind every great company are great partners—and Eyeota has been lucky enough to work with some of the best. During Cannes Lions, we caught up with Niko Waesche, Global Product Head of Customer and Audience Activation at GfK, to chat about life at GfK, his switch from media to data and the biggest challenges in the market research industry today.

 

 

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Topics: Partnership

Cannes Lions 2017: That’s a Wrap!

by Bennie Sham on

This year’s event was expected to be a bit tamer than years past due to tighter budgets, but many veteran Cannes-goers were still in shock at the decline in attendance. Nevertheless, Cannes Lions did not disappoint. From Snapchat’s Ferris wheel to Stevie Nicks at Oath to Spotify’s buzzworthy parties, brands sought to outdo one another.

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Topics: Events

Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: EMEA, Eyeota Insights, Americas

Surviving Cannes Lions: What to Know Before You Go

by Bennie Sham on

Ah, Cannes Lions - when agencies, marketers and ad tech folks converge on La Croisette once the red carpet glitterati have gone home. With nonstop meetings, networking opportunities and super yacht parties, it can get overwhelming. But not to worry - we share some tips from Eyeota's seasoned Cannes-goers on how to survive the week: 

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Topics: Events

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