Eyeota Blog

by on

People Powering Eyeota: (Former) Intern Edition, Part IV: Nelson

by Bennie Sham on

As the latest addition to the AIA team, Nelson can often be found elbow-deep in an insights piece or in front of the fried chicken station at company socials. As our Business Analytics Executive, he is a huge asset to both the company and the team.

 

 

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands

by Bennie Sham on

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

Read More

Topics: Press Releases, Audience Data, Partnership, Americas

People Powering Eyeota: (Former) Intern Edition, Part III: Yi An

by Bennie Sham on

Yet another intern-turned-full-timer, Yi An takes care of the data flow process from global data suppliers to demand platforms, making sure everything runs smoothly. Based in Singapore, Yi An is our Junior Data Operations Manager.

 

 

 

 

 

 

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

by Bennie Sham on

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.

Read More

Topics: Press Releases, Audience Data, APAC, Partnership

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

Read More

Topics: Audience Data, EMEA, Branded Data Partners, Partnership

People Powering Eyeota: (Former) Intern Edition, Part II: Feryna

by Bennie Sham on

Say hello to Feryna, our Junior Graphic Designer. Starting as a fresh-faced intern, she is now our creative machine, churning out great designs at full-speed. Always exuberant, she is based in our Singapore office and supports the design needs of global teams.

 

 

 

 

 

 

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Eyeota Promotes Elizabeth Christensen to Managing Director, Americas

by Bennie Sham on

Eyeota has announced the promotion of Elizabeth Christensen to Managing Director, Americas, underscoring the company’s rapid growth in the U.S. market.

Read More

Topics: New Hires and Offices, US

People Powering Our Partnerships: A Conversation with Richard Sharp, VP EMEA, Grapeshot

by Bennie Sham on

Brand safety has been a hot topic over the past several months. As they look to revamp their strategies on ad and content engagement, we sat down with Richard Sharp, VP EMEA at Grapeshot, to talk about the rapid growth in programmatic and what brands can do to combat inappropriate placements. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving its clients simple, integrated control over brand safe targeting.

 

Read More

Topics: Partnership

People Powering Eyeota: (Former) Intern Edition, Part I: Verriona

by Bennie Sham on

Behind every great company is a great team. Eyeota is powered by a group of exceptional and talented individuals from all around the world, and being a part of Eyeota means empowering people with potential.

Although they work behind the scenes, our interns are essential to making our teams run effectively. Now these interns are full-time employees at Eyeota. In our upcoming People series, we’ll highlight our youngest employees to see what life as an Eyeotian intern was like and how future interns can leave an impact.

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

Eyeota Insights: Summer Series, Part III: Rock Out with Audience Data

by Jessie De Luca on

The music festival industry is a multi billion dollar industry, driven by ticket sales, sponsorships, merchandise, and food and drinks sales. From Coachella in the U.S. to Glastonbury in the UK to Splendour in the Grass in Australia, Fuji Rock in Japan to Rock in Rio (de Janeiro), multi-day music festivals are continuing to draw large crowds and, with them, more brands and advertisers.  

Read More

Topics: Audience Data, Holiday / Seasonal, Eyeota Insights

Sign Up for Blog Updates

Dotted-Line_Blue.png

Recommended Post


Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016. Read More

Recent Posts

Dotted-Line_Green.png
Audience Report
Dotted-Line_Blue.png
01.SM_FB_Q1-Index-Report-2017.png
Dotted-Line_Blue.png
Eyeota & Kantar TGI joint insights
Dotted-Line_Blue.png
Eyeota - Skimlinks_Retail Insights
Dotted-Line_Blue.png
Eyeota_Promotional Banners_ Eyeota - Grapeshot_Parent_Blog Sidebar.png

This post was written by