Eyeota Blog

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Data in Demand... 5 Questions with Tomoyuki Ikeda (Digiday Publishing Summit Japan)

by Bennie Sham on

We’ve had the pleasure to attend yet another great Digiday Publishing Summit last month, held in Japan. Our Head of Business Development for the Japan region, Tommy Ikeda, shared his take on the event and key takeaways.

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Topics: Publisher, APAC, Events

New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

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Topics: Audience Data, Branded Data Partners, Partnership, Americas, US

Sunil Modha Joins Eyeota as Senior Supply Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Sunil Modha as its new Senior Supply Director of EMEA, based in London.

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Topics: EMEA, New Hires and Offices, UK

Eyeota Broadens MeritDirect Data Partnership with New B2B Segments in UK and France

by Bennie Sham on

Premium B2B audience data helps to improve targeting accuracy, boost engagement and maximize ROI

Programmatic advertising is reaching new heights globally, with France and the UK among the regions leading the way in programmatic adoption. According to eMarketer, programmatic ad buying will account for more than 75% of all display ad spend in the UK, while it will make up nearly two-thirds of all display advertising in France.

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Topics: EMEA, Branded Data Partners, Partnership

Eye on Insights: How To Find Your Valentine

by Jessie De Luca on

Valentine’s Day not only affects couples, families and friends, but it also has a big impact on brands. What better way to show affection and admiration to loved ones than buying them a gift?

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Topics: Audience Data, Holiday / Seasonal, Eye on Insights, Recommended

Tomoyuki Ikeda Joins Eyeota as Head of Business Development for Japan

by Bennie Sham on

Eyeota, the global leader for audience data, has announced the addition of Tomoyuki (Tommy) Ikeda as its new Head of Business Development for Japan. Reporting to Trent Lloyd, Co-founder and Managing Director, APAC, Tommy will drive sales and business development and further expand Eyeota’s footprint in Japan.

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Topics: APAC, New Hires and Offices, Japan

Eye On Insights: Celebrate Chinese New Year with Prosperity and Audience Data

by Jessie De Luca on

Lunar New Year, or as most recognize it – Chinese New Year, is celebrated by 1/5 of the world’s population – that’s about 1.4 billion people. It’s a time for families, friends and colleagues to come together and celebrate by sharing meals and exchanging gifts that symbolize prosperity. It’s a time for reflections on the past year and resolutions for new beginnings.

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Topics: Audience Data, Data Marketplace, Holiday / Seasonal

Eyeota Names Elizabeth Christensen as General Manager, Americas

by Bennie Sham on

Eyeota today announced Elizabeth Christensen as new General Manager of the Americas. Elizabeth oversees U.S. operations, where she will lead the data, platform and publisher acquisition teams and drive the company’s strategic vision. She will work directly with Kevin Tan, CEO and Managing Director, Americas, in the New York office. 

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Topics: New Hires and Offices, US

Eyeota Increases Access to Local Data Segments in Eastern Europe with Aidata

by Bennie Sham on

Eyeota has partnered with Aidata to bring its more than 2,000 local data segments to the Eyeota Data Marketplace.

The partnership expands Eyeota’s reach into Central and Eastern Europe (CEE), creating the availability of unique and hyperlocal data that will enable advertisers, agencies and brands to enhance their outreach strategies and optimize their campaigns.

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota Integrates Pacific Data Partners Segments to Offer Distinct B2B Data

by Bennie Sham on

Eyeota and Pacific Data Partners have partnered to deliver premium B2B audiences that will enable marketers to implement highly effective sales and marketing campaigns.

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Topics: Branded Data Partners, Partnership, US

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