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Data Usage Trends Spotted in Europe this Year

by Kevin Tan on

The way advertisers are interacting with audience data is changing. While the appetite for consumer insights is as strong as ever, the once standard fare – broad sociodemographic information that reveals who is engaging with companies and brands – is being met by a demand for higher quality data that sheds light on the humans behind the numbers and the reasons for their engagement.

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Topics: Audience Data, Eyeota Index, EMEA, Thought Leadership, Advertiser

Welcome in an age where we think audience first, not device

by Kevin Tan on

In Marin Software’s 2015 Digital Marketers Census, 51% of digital marketers in the UK and US stated that creating campaigns based on a “deeper understanding of their audience” was a top priority.

There are numerous trends shaping the marketing landscape, and it is one of the industries most impacted by the ongoing and continually evolving technology revolution. Whether it is smartphones, social media and now wearables, the number of channels via which marketers can potentially reach audiences continues to grow, diversify and ultimately fragment.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

Programmatic Marketing - Top tips to get you started

by Kevin Tan on

If you haven’t heard of programmatic marketing, it might be a fair question to politely ask if you’ve been living under a rock of late. Marketing is an industry rife with fads and hype, but programmatic has bucked the trend, quickly establishing itself as cost effective, highly efficient and able to deliver a tangible return on investment. So much so that Magna Global predicts that the programmatic display advertising will be worth US$53 billion industry by 2018.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

The Perfect B2B Marketing Team

by Dominic Seah on

Does your marketing team have the 'M-Factor'? Jessica McGreal reveals the make-up of the perfect marketing department today

The world is packed with successful teams, from football to fiction there’s strength in numbers. But whether you’re in a novel fighting crime, debating in parliament, sailing across the Atlantic or embarking on your next marketing campaign, your team needs the right structure, skills and support to succeed.

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Topics: Thought Leadership, Advertiser

Ad Tech Vendors offer new capabilities for Customer Targeting

by Dominic Seah on

Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity

The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

Does Data Mean The Death of Creativity?

by Kevin Tan on

For decades, creativity has given life to the most inspiring and successful marketing campaigns. Whether that is German car maker Audi’s tagline Vorsprung durch Technik, Kmart’s ‘Ship my Pants’ or Dove’s Real Beauty Sketches, creativity has played a key role in these celebrated campaigns of the world’s biggest brands.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

SEA Audience Data Spend Rises Six-fold in Q4

by Dominic Seah on

Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.

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Topics: Audience Data, APAC, Eyeota Index, Advertiser, Southeast Asia (SEA)

What Marketers Need to Know Before Doing Programmatic Buying

by Kevin Tan on

Programmatic buying has been a game changer in digital advertising, with programmatic display advertising projected to be a US$53 billion industry by 2018 (Magna Global). The term programmatic refers to the automation of digital media delivery though technology, with the purpose of improving campaign efficiency.
 
While programmatic ad buying is the latest buzzword, not enough marketers have started implementing it yet. As with any new technology, both parties at separate ends of the spectrum – from agencies to publishers – are only quick to sit up once tangible results speak for themselves.
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Topics: Programmatic, Thought Leadership, Advertiser, Kevin Tan

In Data, Never Forget The Human

by Kevin Tan on

Advancements in digital technologies have been far reaching, generating insights and results that just five years ago would have been unthinkable for marketers. Programmatic, in particular, has led marketers to rip up the rulebook–what used to take weeks of planning now happens in circa 200 milliseconds.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

5 Questions You Should Ask Your Data Provider

by Dominic Seah on

Kevin Tan, CEO, Eyeota, was recently interviewed for PerfomanceIN's 'INsider Questions' about the top 5 questions he thinks advertisers should ask their data provider.

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Topics: Press Releases, Audience Data, Thought Leadership, Advertiser

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Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
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