The way advertisers are interacting with audience data is changing. While the appetite for consumer insights is as strong as ever, the once standard fare – broad sociodemographic information that reveals who is engaging with companies and brands – is being met by a demand for higher quality data that sheds light on the humans behind the numbers and the reasons for their engagement.Read More
In Marin Software’s 2015 Digital Marketers Census, 51% of digital marketers in the UK and US stated that creating campaigns based on a “deeper understanding of their audience” was a top priority.
There are numerous trends shaping the marketing landscape, and it is one of the industries most impacted by the ongoing and continually evolving technology revolution. Whether it is smartphones, social media and now wearables, the number of channels via which marketers can potentially reach audiences continues to grow, diversify and ultimately fragment.
If you haven’t heard of programmatic marketing, it might be a fair question to politely ask if you’ve been living under a rock of late. Marketing is an industry rife with fads and hype, but programmatic has bucked the trend, quickly establishing itself as cost effective, highly efficient and able to deliver a tangible return on investment. So much so that Magna Global predicts that the programmatic display advertising will be worth US$53 billion industry by 2018.Read More
Does your marketing team have the 'M-Factor'? Jessica McGreal reveals the make-up of the perfect marketing department today
The world is packed with successful teams, from football to fiction there’s strength in numbers. But whether you’re in a novel fighting crime, debating in parliament, sailing across the Atlantic or embarking on your next marketing campaign, your team needs the right structure, skills and support to succeed.Read More
Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity
The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.Read More
For decades, creativity has given life to the most inspiring and successful marketing campaigns. Whether that is German car maker Audi’s tagline Vorsprung durch Technik, Kmart’s ‘Ship my Pants’ or Dove’s Real Beauty Sketches, creativity has played a key role in these celebrated campaigns of the world’s biggest brands.Read More
Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.Read More
Advancements in digital technologies have been far reaching, generating insights and results that just five years ago would have been unthinkable for marketers. Programmatic, in particular, has led marketers to rip up the rulebook–what used to take weeks of planning now happens in circa 200 milliseconds.Read More