Eyeota Blog

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Data in Demand… 5 Questions with Andrea Querijero, Publisher Acquisition Manager (RampUp 2017 Edition)

by Bennie Sham on

We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show. 

 

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Topics: Publisher, Events, Americas

Eyeota Partners with ALC to Deliver Real World Data to Brands Across the Globe

by Bennie Sham on

Eyeota and ALC, the industry’s leading privately-held direct and digital data marketing services provider, have teamed up to bring ALC Digital Audiences to more marketers and advertisers worldwide through Eyeota’s global data marketplace.



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Topics: Audience Data, Partnership, Americas

Eyeota Adds Derek Klimkowski as Director of Agency Sales, Americas

by Bennie Sham on

Strengthening the rapidly growing team in New York, Eyeota has announced the addition of Derek Klimkowski as its new Director of Agency Sales, Americas.

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Topics: New Hires and Offices, Americas

Eyeota Partners with Kantar Media to Provide Health and Wellness Audience Data Segments

by Bennie Sham on

Marketers and advertisers can access holistic insights into consumers’ behaviors, attitudes and profiles

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Topics: Branded Data Partners, Partnership, Americas

New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

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Topics: Audience Data, Branded Data Partners, Partnership, Americas, US

Eye on Insights: The Super Bowl & Audience Data

by Jessie De Luca on

We are less than a month away from the Super Bowl. Are you prepared? 

With an average of 111.9 million TV viewers and a record-breaking 3.96 million unique viewers who live streamed the 2016 game, the Super Bowl is the most watched U.S. event every year. This makes it a highly relevant channel for brands to reach fans on a wide scale. From TV to online to social media, brands have multiple touch points to engage with their audiences.
But the challenge here is getting in front of the right audience and at the right time.

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Topics: Audience Data, Holiday / Seasonal, Eye on Insights, Americas

Eyeota Adds ShareThis Social Segments to Data Marketplace

by Bennie Sham on

Eyeota has partnered with ShareThis, a pioneer in consumer engagement technology, to launch ShareThis Social Data Segments to the Eyeota Data Marketplace. ShareThis segments offer valuable insights into users’ interests and passions, allowing advertisers and media buyers worldwide to have a deeper understanding of their target audience to deliver more personal and relevant messages.


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Topics: Branded Data Partners, Partnership, Americas

Eyeota Expands into the U.S., Opens New York Office

by Bennie Sham on

Following the widely successful round of funding earlier this year, Eyeota has opened its first U.S. office in New York. The expansion will allow Eyeota to support its aggressive growth plans in North America.

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Topics: New Hires and Offices, Americas

Eyeota and MobileWalla Announce Data Partnership

by Dominic Seah on

Eyeota, the global leader for audience data, and Mobilewalla, the world’s largest mobile audience intelligence platform, have entered a partnership to bring Mobilewalla’s AudiencePlus segments to the Eyeota Data Marketplace. This partnership will give advertisers and media buyers from around the world to target audiences within the Asia-Pacific based on data gathered from consumer’s mobile devices.

 

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Topics: APAC, EMEA, Branded Data Partners, Partnership, Americas

Eyeota and 33Across Announce Data Partnership

by Dominic Seah on

Eyeota – the global leader for audience data – and 33Across are working together to bring 33Across’s 200+ AudienceID segments available for targeting by advertisers and media buyers globally. 33Across’s data offers a 360° view into users’ true online behavior such as, content consumption, interests, social sharing, and preferences in real time. This enables advertisers and media buyers to reach their audiences at scale with the right messages at the right time.

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Topics: Branded Data Partners, Partnership, Americas

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