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Data in Demand….5 Questions with Michael Tuohy, Director, U.S. Supply

by Bennie Sham on

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Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.

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Topics: Publisher, Audience Data, Americas

Matthew Leger Joins Eyeota as Director, Agency Sales, Americas, to Strengthen U.S. Sales Team

by Bennie Sham on

Expanding its U.S. sales team, Eyeota has added Matthew Leger as its newest Director of Agency Sales, Americas. Matthew is responsible for developing strategic relationships with some of the major holding companies in the region. He will report directly to Elizabeth Christensen, Managing Director, Americas.

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Topics: New Hires and Offices, Americas

Eyeota Adds Michael Tuohy as Director, Data Supply, U.S.

by Bennie Sham on

Eyeota, the global leader in audience data, has announced the addition of Michael Tuohy to its U.S. team as Director, Data Supply, where he will oversee the data partner and publisher acquisition teams.

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Topics: New Hires and Offices, Americas

Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: Eyeota Insights, EMEA, Americas

Introducing Ailish, Audience Specialist, EMEA

by Bennie Sham on

Ailish Duddy is an Audience Specialist with a focus on the EMEA region. She provides bespoke audience proposals to campaigns. Hailing from Scotland, Ailish is based in our London office. Have a segment inquiry? Contact Ailish at the Eyeota Data Desk.

 

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Topics: APAC, EMEA, Americas, Audience Data

Eyeota Insights: Summer Insights Series to Get Your Data Strategy Ready for the Season

by Jessie De Luca on

Summer is right around the corner (for those in the Northern Hemisphere, that is) and many of us have begun to plan our holidays and getaways. The season is hot (pun intended) for a variety of activities and events, and brands are seeing this as an optimal time to reach eager summer spenders.

 

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Topics: Eyeota Insights, EMEA, Americas

Introducing Christina, Audience Specialist, APAC

by Bennie Sham on

Our resident Aussie Audience Specialist, Christina Banh covers audience data requests, RFPs and recommendations for Asia-Pacific. Have a segment inquiry? Contact Christina at the Eyeota Data Desk

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Topics: APAC, EMEA, Americas, Audience Data

Introducing Ben, Audience Specialist, Americas

by Bennie Sham on

True to the Eyeota ethos, our new Data Desk is powered by an amazing team of individuals. In between RFP requests, we chatted with our Audience Specialists to learn more about them and the interesting requests they get.

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Topics: APAC, EMEA, Americas, Audience Data

Introducing the New Eyeota Data Desk

by Bennie Sham on

We are excited to announce the launch of the Eyeota Data Desk, a new resource that directly connects brands, agencies and media buyers with our Audience Specialists to help them identify and build the best audience plan to boost their campaign performance.

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Topics: APAC, EMEA, Americas, Audience Data

Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration

by Bennie Sham on

As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B data and deliver a broad range of unique segments to marketers looking to optimize their targeting campaigns. 

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Topics: Audience Data, Partnership, Americas

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