True to the Eyeota ethos, our new Data Desk is powered by an amazing team of individuals. In between RFP requests, we chatted with our Audience Specialists to learn more about them and the interesting requests they get.
We are excited to announce the launch of the Eyeota Data Desk, a new resource that directly connects brands, agencies and media buyers with our Audience Specialists to help them identify and build the best audience plan to boost their campaign performance.Read More
With the UK general election coming up on June 8, political advertisers and marketers have the opportunity to influence voters. Digital advertising plays a major role in political elections, amplifying awareness and exposure of the candidates and their political issues.
As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B data and deliver a broad range of unique segments to marketers looking to optimize their targeting campaigns.Read More
Responding to the growing need for quality data in various verticals, Eyeota has partnered
with Plunge Digital to provide marketers, advertisers, agencies and media buyers with a database of B2B, B2C, automotive and self-reported ailment data segments.
Eyeota and ALC, the industry’s leading privately-held direct and digital data marketing services provider, have teamed up to bring ALC Digital Audiences to more marketers and advertisers worldwide through Eyeota’s global data marketplace.
Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.
Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).
To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.Read More