Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.Read More
Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report.Read More
As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.Read More
Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.
Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.Read More
In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.
We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.
The music festival industry is a multi billion dollar industry, driven by ticket sales, sponsorships, merchandise, and food and drinks sales. From Coachella in the U.S. to Glastonbury in the UK to Splendour in the Grass in Australia, Fuji Rock in Japan to Rock in Rio (de Janeiro), multi-day music festivals are continuing to draw large crowds and, with them, more brands and advertisers.Read More
Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.Read More
Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.Read More