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Eyeota, TwentyCi Deliver Enriched Real Estate Audiences

by Bennie Sham on

Eyeota and TwentyCi, a data science company specializing in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership.

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Topics: EMEA, Branded Data Partners, Press Releases

AnalyticsIQ Amplifies Audience Reach through Strategic Integration with Eyeota

by Bennie Sham on

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.

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Topics: US, Branded Data Partners, Data Marketplace, Press Releases, Partnership

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

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Topics: Partnership, Branded Data Partners, Audience Data, EMEA

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

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Topics: Branded Data Partners, Partnership, EMEA

Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

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Topics: Branded Data Partners, EMEA, Data Marketplace

Eyeota Partners with Kantar Media to Provide Health and Wellness Audience Data Segments

by Bennie Sham on

Marketers and advertisers can access holistic insights into consumers’ behaviors, attitudes and profiles

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Topics: Branded Data Partners, Partnership, Americas

Eyeota Pushes Further into Russia and CIS Markets with AmberDATA

by Bennie Sham on

New data segments offer a detailed view of Eastern European consumers’ interests and preferences

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Topics: Branded Data Partners, Partnership, EMEA

New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

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Topics: Audience Data, Partnership, US, Americas, Branded Data Partners

Eyeota Broadens MeritDirect Data Partnership with New B2B Segments in UK and France

by Bennie Sham on

Premium B2B audience data helps to improve targeting accuracy, boost engagement and maximize ROI

Programmatic advertising is reaching new heights globally, with France and the UK among the regions leading the way in programmatic adoption. According to eMarketer, programmatic ad buying will account for more than 75% of all display ad spend in the UK, while it will make up nearly two-thirds of all display advertising in France.

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Topics: Partnership, Branded Data Partners, EMEA

Eyeota Increases Access to Local Data Segments in Eastern Europe with Aidata

by Bennie Sham on

Eyeota has partnered with Aidata to bring its more than 2,000 local data segments to the Eyeota Data Marketplace.

The partnership expands Eyeota’s reach into Central and Eastern Europe (CEE), creating the availability of unique and hyperlocal data that will enable advertisers, agencies and brands to enhance their outreach strategies and optimize their campaigns.

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Topics: Branded Data Partners, Partnership, EMEA

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