Eyeota Blog

by on

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

Read More

Topics: Audience Data, EMEA, Branded Data Partners, Partnership

GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe

by Bennie Sham on

“Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” now available to improve accuracy of targeting consumers online according to their offline shopping habits

 

 

Read More

Topics: EMEA, Branded Data Partners, Partnership

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

Read More

Topics: EMEA, Branded Data Partners, Partnership

Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

Read More

Topics: EMEA, Branded Data Partners, Data Marketplace

Eyeota Partners with Kantar Media to Provide Health and Wellness Audience Data Segments

by Bennie Sham on

Marketers and advertisers can access holistic insights into consumers’ behaviors, attitudes and profiles

Read More

Topics: Branded Data Partners, Partnership, Americas

Eyeota Pushes Further into Russia and CIS Markets with AmberDATA

by Bennie Sham on

New data segments offer a detailed view of Eastern European consumers’ interests and preferences

Read More

Topics: EMEA, Branded Data Partners, Partnership

New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

Read More

Topics: Audience Data, Branded Data Partners, Partnership, Americas, US

Eyeota Broadens MeritDirect Data Partnership with New B2B Segments in UK and France

by Bennie Sham on

Premium B2B audience data helps to improve targeting accuracy, boost engagement and maximize ROI

Programmatic advertising is reaching new heights globally, with France and the UK among the regions leading the way in programmatic adoption. According to eMarketer, programmatic ad buying will account for more than 75% of all display ad spend in the UK, while it will make up nearly two-thirds of all display advertising in France.

Read More

Topics: EMEA, Branded Data Partners, Partnership

Eyeota Increases Access to Local Data Segments in Eastern Europe with Aidata

by Bennie Sham on

Eyeota has partnered with Aidata to bring its more than 2,000 local data segments to the Eyeota Data Marketplace.

The partnership expands Eyeota’s reach into Central and Eastern Europe (CEE), creating the availability of unique and hyperlocal data that will enable advertisers, agencies and brands to enhance their outreach strategies and optimize their campaigns.

Read More

Topics: EMEA, Branded Data Partners, Partnership

Eyeota Integrates Pacific Data Partners Segments to Offer Distinct B2B Data

by Bennie Sham on

Eyeota and Pacific Data Partners have partnered to deliver premium B2B audiences that will enable marketers to implement highly effective sales and marketing campaigns.

Read More

Topics: Branded Data Partners, Partnership, US

Sign Up for Blog Updates

Dotted-Line_Blue.png

Recommended Post


Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016. Read More

Recent Posts

Dotted-Line_Green.png
Audience Report
Dotted-Line_Blue.png
01.SM_FB_Q1-Index-Report-2017.png
Dotted-Line_Blue.png
Eyeota & Kantar TGI joint insights
Dotted-Line_Blue.png
Eyeota - Skimlinks_Retail Insights
Dotted-Line_Blue.png
Eyeota_Promotional Banners_ Eyeota - Grapeshot_Parent_Blog Sidebar.png

This post was written by