Eyeota Blog

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Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

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Topics: EMEA, Branded Data Partners, Data Marketplace

Eye On Insights: Celebrate Chinese New Year with Prosperity and Audience Data

by Jessie De Luca on

Lunar New Year, or as most recognize it – Chinese New Year, is celebrated by 1/5 of the world’s population – that’s about 1.4 billion people. It’s a time for families, friends and colleagues to come together and celebrate by sharing meals and exchanging gifts that symbolize prosperity. It’s a time for reflections on the past year and resolutions for new beginnings.

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Topics: Audience Data, Data Marketplace, Holiday / Seasonal

Eyeota & MediaMath Seasonal Segment Promotion

by Dominic Seah on

With the most popular holiday shopping days in the year happening over the next 3 months, now is the time to start planning your digital campaigns to reach holiday shoppers.

Eyeota and MediaMath have come together to offer a special seasonal promotion. Enjoy 20% off on select Eyeota data segments when purchasing through MediaMath.

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Topics: Data Marketplace, Holiday / Seasonal

Eyeota Data Now Available On Freakout Demand Side Platform

by Dominic Seah on

Eyeota - the global leader for audience data – and FreakOut Inc., a leading digital marketing technology company that created the first Demand Side Platform (DSP) in Japan, have announced a partnership. Eyeota’s data segments will now be available on FreakOut’s Demand Side Platform, giving advertisers the ability to target specific audiences for online advertising.

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Topics: Partnership, Data Marketplace, Japan

Eyeota Enters Partnership with Adobe to Provide Advertisers with Premium Audience Data

by Dominic Seah on

Eyeota – the global leader for local audience data with over 1.5 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas – has partnered with Adobe to provide targeted data segments to brand advertisers through the Adobe  Audience Marketplace, a new data exchange within Adobe Audience Manager, an industry leading data management platform (DMP). Adobe Audience Manager helps advertisers and publishers build unique audience profiles to identify valuable segments and use them across any digital channel.

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Topics: Audience Data, Data Marketplace

ADTRADER 2015: Video Interview with Kristina Prokop, Co-Founder at Eyeota

by Dominic Seah on

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Topics: Audience Data, EMEA, Events, Data Marketplace

Eyeota’s DMP clients can now instantly activate data in DoubleClick Ad Exchange

by Dominic Seah on

Eyeota, a leading international audience targeting data technology company for agencies, advertisers, and publishers, announces it is now a Google certified DMP partner.

Google has certified Eyeota as an approved third party data vendor to run on DoubleClick Ad Exchange.

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Topics: Press Releases, Audience Data, Data Marketplace

Eyeota activates Experian Mosaic online marketing segments for UK advertisers

by Dominic Seah on

Following our success launching online Mosaic Display segments in the Eyeota Marketplace in Australia and New Zealand earlier this year, we are pleased to announce that we have also activated targetable online Mosaic profiles for UK advertisers and agencies.

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Topics: Audience Data, Programmatic, EMEA, Branded Data Partners, Data Marketplace

Eyeota brings New Zealand Experian Mosaic profiles to life online

by Dominic Seah on

Following the success of the Mosaic Display segment profiles launched on the Eyeota Marketplace in Australia and UK earlier this year, we are pleased to announce that we now have Mosaic profiles available for New Zealand.

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Topics: Press Releases, Branded Data Partners, Data Marketplace, ANZ

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