Eyeota Blog

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Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

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Topics: EMEA, Branded Data Partners, Data Marketplace

Ian Tinson Joins Eyeota as Senior Sales Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Ian Tinson as its new Senior Sales Director, EMEA. Based in the London office, Ian reports directly to Aaron Jackson, Managing Director, EMEA.

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Topics: EMEA, New Hires and Offices

Eyeota Pushes Further into Russia and CIS Markets with AmberDATA

by Bennie Sham on

New data segments offer a detailed view of Eastern European consumers’ interests and preferences

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Topics: EMEA, Branded Data Partners, Partnership

Sunil Modha Joins Eyeota as Senior Supply Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Sunil Modha as its new Senior Supply Director of EMEA, based in London.

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Topics: EMEA, New Hires and Offices, UK

Eyeota Broadens MeritDirect Data Partnership with New B2B Segments in UK and France

by Bennie Sham on

Premium B2B audience data helps to improve targeting accuracy, boost engagement and maximize ROI

Programmatic advertising is reaching new heights globally, with France and the UK among the regions leading the way in programmatic adoption. According to eMarketer, programmatic ad buying will account for more than 75% of all display ad spend in the UK, while it will make up nearly two-thirds of all display advertising in France.

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota Increases Access to Local Data Segments in Eastern Europe with Aidata

by Bennie Sham on

Eyeota has partnered with Aidata to bring its more than 2,000 local data segments to the Eyeota Data Marketplace.

The partnership expands Eyeota’s reach into Central and Eastern Europe (CEE), creating the availability of unique and hyperlocal data that will enable advertisers, agencies and brands to enhance their outreach strategies and optimize their campaigns.

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Topics: EMEA, Branded Data Partners, Partnership

Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

by Bennie Sham on

Oracle Marketing Cloud announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalize non-US campaigns to Eyeota's three billion unique profiles in Europe, APAC, and the Americas.

 

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Topics: Audience Data, APAC, EMEA, Partnership

DLG Partnership Boosts Eyeota's Consumer Lifestyle Segments

by Bennie Sham on

Eyeota and DataLocator Group (DLG), UK’s largest provider of consumer lifestyle data, have entered a partnership to bring DLG’s comprehensive database to Eyeota’s offering.

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota and SkimLinks Announce Data Partnership

by Dominic Seah on

Eyeota, the global leader for audience data, and Skimlinks, a leading global content monetization platform, have announced a global data partnership, bringing SkimLinks data to advertisers and media buyers around the world .

 

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota and MobileWalla Announce Data Partnership

by Dominic Seah on

Eyeota, the global leader for audience data, and Mobilewalla, the world’s largest mobile audience intelligence platform, have entered a partnership to bring Mobilewalla’s AudiencePlus segments to the Eyeota Data Marketplace. This partnership will give advertisers and media buyers from around the world to target audiences within the Asia-Pacific based on data gathered from consumer’s mobile devices.

 

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Topics: APAC, EMEA, Branded Data Partners, Partnership, Americas

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