Eyeota Blog

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Introducing Christina, Audience Specialist, APAC

by Bennie Sham on

Our resident Aussie Audience Specialist, Christina Banh covers audience data requests, RFPs and recommendations for Asia-Pacific. Have a segment inquiry? Contact Christina at the Eyeota Data Desk

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Topics: Audience Data, APAC, EMEA, Americas

Introducing Ben, Audience Specialist, Americas

by Bennie Sham on

True to the Eyeota ethos, our new Data Desk is powered by an amazing team of individuals. In between RFP requests, we chatted with our Audience Specialists to learn more about them and the interesting requests they get.

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Topics: Audience Data, APAC, EMEA, Americas

Introducing the New Eyeota Data Desk

by Bennie Sham on

We are excited to announce the launch of the Eyeota Data Desk, a new resource that directly connects brands, agencies and media buyers with our Audience Specialists to help them identify and build the best audience plan to boost their campaign performance.

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Topics: Audience Data, APAC, EMEA, Americas

GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe

by Bennie Sham on

“Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” now available to improve accuracy of targeting consumers online according to their offline shopping habits

 

 

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Topics: EMEA, Branded Data Partners, Partnership

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota and Kantar bring TGI segments to Germany and France

by Bennie Sham on

Following the success of their partnership in the UK last year, Eyeota and Kantar Media, a global leader in media intelligence, have expanded the scope of their offerings with new data segments in Germany and France.

This new phase of the partnership brings Kantar Media’s TGI survey data to more advertisers and media buyers, allowing them to target specific online audiences with greater accuracy and increase conversions at a higher rate.

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Topics: EMEA, Branded Data Partners, Data Marketplace

Ian Tinson Joins Eyeota as Senior Sales Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Ian Tinson as its new Senior Sales Director, EMEA. Based in the London office, Ian reports directly to Aaron Jackson, Managing Director, EMEA.

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Topics: EMEA, New Hires and Offices

Eyeota Pushes Further into Russia and CIS Markets with AmberDATA

by Bennie Sham on

New data segments offer a detailed view of Eastern European consumers’ interests and preferences

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Topics: EMEA, Branded Data Partners, Partnership

Sunil Modha Joins Eyeota as Senior Supply Director, EMEA

by Bennie Sham on

Eyeota has announced the addition of Sunil Modha as its new Senior Supply Director of EMEA, based in London.

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Topics: EMEA, New Hires and Offices, UK

Eyeota Broadens MeritDirect Data Partnership with New B2B Segments in UK and France

by Bennie Sham on

Premium B2B audience data helps to improve targeting accuracy, boost engagement and maximize ROI

Programmatic advertising is reaching new heights globally, with France and the UK among the regions leading the way in programmatic adoption. According to eMarketer, programmatic ad buying will account for more than 75% of all display ad spend in the UK, while it will make up nearly two-thirds of all display advertising in France.

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Topics: EMEA, Branded Data Partners, Partnership

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