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mySupermarket Delivers Premium Audience Data to Brands through the Eyeota Private Data Marketplace

by Bennie Sham on

mySupermarket is making its premium purchase intent data segments available through a Private Data Marketplace (PDMP) with Eyeota, the global leader in audience data, to meet the growing needs of advertisers and media buyers.

 

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Topics: Press Releases, EMEA, Partnership

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

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Topics: Audience Data, EMEA, Branded Data Partners, Partnership

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

by Bennie Sham on

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

by Bennie Sham on

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: EMEA, Eyeota Insights, Americas

Introducing Ailish, Audience Specialist, EMEA

by Bennie Sham on

Ailish Duddy is an Audience Specialist with a focus on the EMEA region. She provides bespoke audience proposals to campaigns. Hailing from Scotland, Ailish is based in our London office. Have a segment inquiry? Contact Ailish at the Eyeota Data Desk.

 

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Topics: Audience Data, APAC, EMEA, Americas

Eyeota Insights: Summer Insights Series to Get Your Data Strategy Ready for the Season

by Jessie De Luca on

Summer is right around the corner (for those in the Northern Hemisphere, that is) and many of us have begun to plan our holidays and getaways. The season is hot (pun intended) for a variety of activities and events, and brands are seeing this as an optimal time to reach eager summer spenders.

 

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Topics: EMEA, Eyeota Insights, Americas

Introducing Christina, Audience Specialist, APAC

by Bennie Sham on

Our resident Aussie Audience Specialist, Christina Banh covers audience data requests, RFPs and recommendations for Asia-Pacific. Have a segment inquiry? Contact Christina at the Eyeota Data Desk

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Topics: Audience Data, APAC, EMEA, Americas

Introducing Ben, Audience Specialist, Americas

by Bennie Sham on

True to the Eyeota ethos, our new Data Desk is powered by an amazing team of individuals. In between RFP requests, we chatted with our Audience Specialists to learn more about them and the interesting requests they get.

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Topics: Audience Data, APAC, EMEA, Americas

Introducing the New Eyeota Data Desk

by Bennie Sham on

We are excited to announce the launch of the Eyeota Data Desk, a new resource that directly connects brands, agencies and media buyers with our Audience Specialists to help them identify and build the best audience plan to boost their campaign performance.

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Topics: Audience Data, APAC, EMEA, Americas

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