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Eyeota, TwentyCi Deliver Enriched Real Estate Audiences

by Bennie Sham on

Eyeota and TwentyCi, a data science company specializing in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership.

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Topics: EMEA, Branded Data Partners, Press Releases

Audience Data Summit: The Power of Transparency

by Bennie Sham on

We recently held our Audience Data Summit (formerly known as Data Partner Summit) at Winchester House Club in London. We were honored to bring together such an insightful group of industry leaders, from top agency executives at Accenture, Collective, Crimtan & Wavemaker; noted thought leaders from the IAB and AOP; leading publishers including Immediate Media and Time Inc.; and our trusted data suppliers including Bombora, Kantar Media, ShareThis & YouGov, who contributed to the discussion on the power of transparency and the compliant uses of data to connect with audiences post GDPR.

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Topics: EMEA, Events, Audience Data Summit

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

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Topics: Partnership, Branded Data Partners, Audience Data, EMEA

Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: Eyeota Insights, EMEA, Americas

Introducing Ailish, Audience Specialist, EMEA

by Bennie Sham on

Ailish Duddy is an Audience Specialist with a focus on the EMEA region. She provides bespoke audience proposals to campaigns. Hailing from Scotland, Ailish is based in our London office. Have a segment inquiry? Contact Ailish at the Eyeota Data Desk.

 

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Topics: APAC, EMEA, Americas, Audience Data

Eyeota Insights: Summer Insights Series to Get Your Data Strategy Ready for the Season

by Jessie De Luca on

Summer is right around the corner (for those in the Northern Hemisphere, that is) and many of us have begun to plan our holidays and getaways. The season is hot (pun intended) for a variety of activities and events, and brands are seeing this as an optimal time to reach eager summer spenders.

 

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Topics: Eyeota Insights, EMEA, Americas

Introducing Christina, Audience Specialist, APAC

by Bennie Sham on

Our resident Aussie Audience Specialist, Christina Banh covers audience data requests, RFPs and recommendations for Asia-Pacific. Have a segment inquiry? Contact Christina at the Eyeota Data Desk

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Topics: APAC, EMEA, Americas, Audience Data

Introducing Ben, Audience Specialist, Americas

by Bennie Sham on

True to the Eyeota ethos, our new Data Desk is powered by an amazing team of individuals. In between RFP requests, we chatted with our Audience Specialists to learn more about them and the interesting requests they get.

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Topics: APAC, EMEA, Americas, Audience Data

Introducing the New Eyeota Data Desk

by Bennie Sham on

We are excited to announce the launch of the Eyeota Data Desk, a new resource that directly connects brands, agencies and media buyers with our Audience Specialists to help them identify and build the best audience plan to boost their campaign performance.

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Topics: APAC, EMEA, Americas, Audience Data

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

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Topics: Branded Data Partners, Partnership, EMEA

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