We recently held our Audience Data Summit (formerly known as Data Partner Summit) at Winchester House Club in London. We were honored to bring together such an insightful group of industry leaders, from top agency executives at Accenture, Collective, Crimtan & Wavemaker; noted thought leaders from the IAB and AOP; leading publishers including Immediate Media and Time Inc.; and our trusted data suppliers including Bombora, Kantar Media, ShareThis & YouGov, who contributed to the discussion on the power of transparency and the compliant uses of data to connect with audiences post GDPR.Read More
As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.Read More
This year’s event was expected to be a bit tamer than years past due to tighter budgets, but many veteran Cannes-goers were still in shock at the decline in attendance. Nevertheless, Cannes Lions did not disappoint. From Snapchat’s Ferris wheel to Stevie Nicks at Oath to Spotify’s buzzworthy parties, brands sought to outdo one another.Read More
Ah, Cannes Lions - when agencies, marketers and ad tech folks converge on La Croisette once the red carpet glitterati have gone home. With nonstop meetings, networking opportunities and super yacht parties, it can get overwhelming. But not to worry - we share some tips from Eyeota's seasoned Cannes-goers on how to survive the week:
Eyeota recently attended the 2017 Adobe Summit, where the future of digital and the latest industry trends were discussed. Kristina Prokop, Co-founder and EVP Global Platforms at Eyeota, shares some thoughts and takeaways from the event.
We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show.
Recently, our APAC team took the executives from Skimlinks, the leading content monetization platform, on the road to meet with key agencies and partners in the region to learn more about our APAC data partnership.
We’ve had the pleasure to attend yet another great Digiday Publishing Summit last month, held in Japan. Our Head of Business Development for the Japan region, Tommy Ikeda, shared his take on the event and key takeaways.Read More
Trent Lloyd, Co-Founder and Managing Director, APAC, shares his insights from the Xaxis Leadership Series: Supply Southeast Asia.
Christine Lee, Eyeota's New York-based Account Manager for Publishers, shares her experience at the recent IAB Ad Ops Summit held in New York.Read More