As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.
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Data in Demand… 5 Questions with Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products (GroupM Supply Summit 2017)
by Bennie Sham on 10/31/17 11:30 AM
Topics: Publisher, Audience Data, APAC, Events
This year’s event was expected to be a bit tamer than years past due to tighter budgets, but many veteran Cannes-goers were still in shock at the decline in attendance. Nevertheless, Cannes Lions did not disappoint. From Snapchat’s Ferris wheel to Stevie Nicks at Oath to Spotify’s buzzworthy parties, brands sought to outdo one another.
Read MoreTopics: Events
Ah, Cannes Lions - when agencies, marketers and ad tech folks converge on La Croisette once the red carpet glitterati have gone home. With nonstop meetings, networking opportunities and super yacht parties, it can get overwhelming. But not to worry - we share some tips from Eyeota's seasoned Cannes-goers on how to survive the week:
Topics: Events

Data in Demand… 5 Questions with Kristina Prokop, Co-founder and EVP Global Platforms (Adobe Summit 2017 Edition)
by Bennie Sham on 04/11/17 10:30 PM
Eyeota recently attended the 2017 Adobe Summit, where the future of digital and the latest industry trends were discussed. Kristina Prokop, Co-founder and EVP Global Platforms at Eyeota, shares some thoughts and takeaways from the event.
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Data in Demand… 5 Questions with Andrea Querijero, Publisher Acquisition Manager (RampUp 2017 Edition)
by Bennie Sham on 03/23/17 10:00 PM
We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show.
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Data in Demand... 5 Questions with Skimlinks, Exclusive APAC Data Partner
by Bennie Sham on 03/22/17 10:30 AM
Recently, our APAC team took the executives from Skimlinks, the leading content monetization platform, on the road to meet with key agencies and partners in the region to learn more about our APAC data partnership.

Data in Demand... 5 Questions with Tomoyuki Ikeda (Digiday Publishing Summit Japan)
by Bennie Sham on 02/28/17 12:30 PM
We’ve had the pleasure to attend yet another great Digiday Publishing Summit last month, held in Japan. Our Head of Business Development for the Japan region, Tommy Ikeda, shared his take on the event and key takeaways.
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Data in Demand... 5 Questions with Trent Lloyd (Xaxis Supply Summit APAC Edition)
by Bennie Sham on 01/16/17 09:30 AM
Trent Lloyd, Co-Founder and Managing Director, APAC, shares his insights from the Xaxis Leadership Series: Supply Southeast Asia.
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Data in Demand... 5 Questions with Christine Lee (IAB Ad Ops Summit)
by Eunice Patajo on 11/21/16 10:30 PM
Christine Lee, Eyeota's New York-based Account Manager for Publishers, shares her experience at the recent IAB Ad Ops Summit held in New York.
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Data in Demand... Publishers in Vietnam Start Monetizing Their Data
by Dominic Seah on 10/21/16 11:00 AM
Eyeota, the global leader for audience data, recently co-hosted a Publisher oriented seminar that occurred in Ho Chi Minh City, Vietnam, with our partners AKA Digital and RadiumOne.
Priya Khatri, Senior Manager, Strategic Accounts shares with us her personal experience of the event and her thoughts on the future of programmatic in Vietnam.