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Data in Demand… 5 Questions with Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products (GroupM Supply Summit 2017)

by Bennie Sham on

As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.

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Topics: Publisher, Audience Data, APAC, Events

Cannes Lions 2017: That’s a Wrap!

by Bennie Sham on

This year’s event was expected to be a bit tamer than years past due to tighter budgets, but many veteran Cannes-goers were still in shock at the decline in attendance. Nevertheless, Cannes Lions did not disappoint. From Snapchat’s Ferris wheel to Stevie Nicks at Oath to Spotify’s buzzworthy parties, brands sought to outdo one another.

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Topics: Events

Surviving Cannes Lions: What to Know Before You Go

by Bennie Sham on

Ah, Cannes Lions - when agencies, marketers and ad tech folks converge on La Croisette once the red carpet glitterati have gone home. With nonstop meetings, networking opportunities and super yacht parties, it can get overwhelming. But not to worry - we share some tips from Eyeota's seasoned Cannes-goers on how to survive the week: 

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Topics: Events

Data in Demand… 5 Questions with Kristina Prokop, Co-founder and EVP Global Platforms (Adobe Summit 2017 Edition)

by Bennie Sham on

Eyeota recently attended the 2017 Adobe Summit, where the future of digital and the latest industry trends were discussed. Kristina Prokop, Co-founder and EVP Global Platforms at Eyeota, shares some thoughts and takeaways from the event.

 

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Topics: Events, Americas

Data in Demand… 5 Questions with Andrea Querijero, Publisher Acquisition Manager (RampUp 2017 Edition)

by Bennie Sham on

We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show. 

 

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Topics: Publisher, Events, Americas

Data in Demand... 5 Questions with Skimlinks, Exclusive APAC Data Partner

by Bennie Sham on

Recently, our APAC team took the executives from Skimlinksthe leading content monetization platform, on the road to meet with key agencies and partners in the region to learn more about our APAC data partnership.

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Topics: Publisher, APAC, Events

Data in Demand... 5 Questions with Tomoyuki Ikeda (Digiday Publishing Summit Japan)

by Bennie Sham on

We’ve had the pleasure to attend yet another great Digiday Publishing Summit last month, held in Japan. Our Head of Business Development for the Japan region, Tommy Ikeda, shared his take on the event and key takeaways.

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Topics: Publisher, APAC, Events

Data in Demand... 5 Questions with Trent Lloyd (Xaxis Supply Summit APAC Edition)

by Bennie Sham on

Trent Lloyd, Co-Founder and Managing Director, APAC, shares his insights from the Xaxis Leadership Series: Supply Southeast Asia.

 

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Topics: Publisher, APAC, Events

Data in Demand... 5 Questions with Christine Lee (IAB Ad Ops Summit)

by Eunice Patajo on

Christine Lee, Eyeota's New York-based Account Manager for Publishers, shares her experience at the recent IAB Ad Ops Summit held in New York.

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Topics: Events, Americas

Data in Demand... Publishers in Vietnam Start Monetizing Their Data

by Dominic Seah on

Eyeota, the global leader for audience data, recently co-hosted a Publisher oriented seminar that occurred in Ho Chi Minh City, Vietnam, with our partners AKA Digital and RadiumOne.

Priya Khatri, Senior Manager, Strategic Accounts shares with us her personal experience of the event and her thoughts on the future of programmatic in Vietnam.

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Topics: APAC, Events

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