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Eyeota Highlights Global Audience Trends in Q3 2016 Index

by Jessie De Luca on

Eyeota – the global leader for audience data – has released its quarterly index report, delivering the latest insights in audience data usage among advertisers globally.

Working with more than 30,000 publishers, Eyeota’s deep data analysis enables advertisers to optimize their marketing and engagement strategies, while helping publishers better understand their users. The Eyeota Index tracks thousands of campaigns executed by hundreds of agencies across 60 countries.

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Topics: Eyeota Index

NEW: Eyeota Audience Data Report H1 2016 – Welcome Retail to the Data Party!

by Jessie De Luca on

Eyeota has just launched the Audience Data Report H1 2016. The Eyeota Audience Data Report contains data tracking thousands of campaigns executed by hundreds of agencies across 60 countries. For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. Publishers gain further insights about the most sought-after data segments, and the types of advertisers purchasing them.

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Topics: Eyeota Index

Eyeota Launches Eyeota Q1 2016 Index

by Dominic Seah on

Eyeota – the global leader for audience data with over 2 billion unique profiles from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its Eyeota Index Q1 2016, tracking how marketers across various advertiser sectors are using audience data for targeting online ads.


Eyeota partners with more than 30,000 publishers to collect data that is distilled for usage by marketers to serve relevant ads to online users. The Eyeota Index tracks thousands of campaigns executed by hundreds of agencies across 60 countries.

For marketers or media buyers, these insights can be leveraged to understand digital advertising trends and plan ahead. Publishers can learn about the most sought-after data segments, and the types of advertisers purchasing them to help monetize their existing data.

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Topics: Audience Data, Eyeota Index

State of the Data Nation: Biggest Programmatic Ad Spenders Revealed

by Dominic Seah on

A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth.

The findings come as part of Eyeota's first annual Index looking at audience data spend within programmatic.

Key trends include:

• Finance, Automotive and Electronics & Computers were the biggest spenders in the UK
• Financial services are consistently one of the largest buyers of audience data
• Automotive advertisers were prepared to pay 1.4 times more on average than other vertical sectors
• Sociodemographic data reigns supreme, accounting for 63% of all audience data purchased in the UK

Demand for audience data for programmatic campaigns is growing, with the UK market almost tripling with 154 per cent growth in Europe from Q4 2014 to Q4 2015.

The Eyeota Annual Index identifies global audience data trends derived from thousands of campaigns implemented by hundreds of agencies utilizing Eyeota’s 1.8 billion unique profiles across 60 countries in 2015.

View more below:

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Topics: Audience Data, Eyeota Index

Eyeota Launches Eyeota Annual Index

by Dominic Seah on

Eyeota – the global leader for local audience data with over 1.8 billion unique profiles from publishers across Asia-Pacific, Australia, Europe and the Americas – has released the Eyeota Annual Index.  Click here to download your free copy.

This edition is a significant one as Eyeota marks one year of launching the Eyeota Index.

The year-on-year comparisons are reflected in the updated graphs and add tremendous value to any advertiser or media buyer, with insights that can be leveraged to understand digital advertising trends and plan ahead.

The Eyeota Index tracks thousands of campaigns executed by hundreds of agencies across 60 countries to identify global trends in audience data usage.

Demand for audience data for targeting online audiences continues to grow. There was regional growth of 154 per cent in Europe, 81 per cent in Asia-Pacific and 351 per cent in Southeast Asia.

The most popular segment categories were Sociodemographic (50%) and B2B (21%). Globally, the top three biggest spenders (ranked from highest spending sectors) were the Electronics & Computers, Finance and Automotive sectors.

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Topics: Audience Data, Eyeota Index

Eyeota Index Q3 Infographic in Econsultancy

by Dominic Seah on

Our Eyeota Index infographic has been published in Econsultancy's weekly round-up of intriguing digital marketing stats. Find out which advertisers are leading the way in audience data usage for their online ad campaigns. 

The Eyeota Index compiles data gathered from thousands of campaigns executed by hundreds of marketers and media agencies across 60 countries.

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Topics: Press Releases, Audience Data, Eyeota Index, Infographic

Eyeota Index Q3 2015: Electronics & Computers, Finance and Automotive Sectors Top Three SPENDERS

by Dominic Seah on

Eyeota – the global leader for local audience data with over 1.5 billion unique profiles from publishers across Asia-Pacific, Australia, Europe and the Americas – has released the Eyeota Index Q3.  

The Eyeota Index comprises three indexes measuring Growth, Spend and Price. It tracks thousands of campaigns executed by hundreds of agencies across 60 countries to identify global trends in audience data usage.

Globally, the top three biggest spenders were the Electronics & Computers, Finance and Automotive sectors.

The most popular segment categories were Sociodemographic (49%) and B2B (22%).

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Topics: Audience Data, Eyeota Index

Advertisers find new dimensions in travel audience data

by Kevin Tan on

The travel and leisure industry was one of the first to be transformed by digital.

The industry is somewhat unique in that price is proven to be the overwhelming factor consumers are concerned with – their personal experience with a particular brand is pushed to the back of the line as price gets bumped up to the front.

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Topics: Audience Data, Programmatic, Eyeota Index, Thought Leadership

Data Usage Trends Spotted in Europe this Year

by Kevin Tan on

The way advertisers are interacting with audience data is changing. While the appetite for consumer insights is as strong as ever, the once standard fare – broad sociodemographic information that reveals who is engaging with companies and brands – is being met by a demand for higher quality data that sheds light on the humans behind the numbers and the reasons for their engagement.

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Topics: Audience Data, Eyeota Index, EMEA, Thought Leadership, Advertiser

Data Default – The Value and Limitations of Sociodemographic Data

by Kevin Tan on

In contemporary marketing, data rules the digital roost. The question nowadays is what type of data reigns supreme? According to our Q1 Index, which tracks thousands of campaigns executed by hundreds of agencies across 60 countries, it’s sociodemographic data.

Globally, sociodemographic segments account for over half (53%) of audiencedata purchased and are undoubtedly the data backbone of programmatic campaigns. This significant purchase rate is in large part due to the general comfort levels that marketers have for this type of data – they know sociodemographic data and use it to target across the board. For instance, it is, and has always been, used in traditional advertising campaigns and remains the major metric for TV advertising.

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Topics: Audience Data, Eyeota Index, Thought Leadership

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