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Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: EMEA, Eyeota Insights, Americas

Eyeota Insights: Summer Insights, Part I: Saying "I Do" to Audience Data

by Jessie De Luca on

Globally, weddings are a $300 billion industry. This is unsurprising given the millions of marriages that take place each year in Asia, Europe and the U.S., respectively. With peak wedding season upon us, brands are hoping to walk down the aisles with the brides and grooms.

 

 

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Topics: Audience Data, Eyeota Insights

Eyeota Insights: Summer Insights: Four-Part Series to Get Your Data Strategy Ready for the Season

by Jessie De Luca on

Summer is right around the corner (for those in the Northern Hemisphere, that is) and many of us have begun to plan our holidays and getaways. The season is hot (pun intended) for a variety of activities and events, and brands are seeing this as an optimal time to reach eager summer spenders.

 

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Topics: EMEA, Eyeota Insights, Americas

Eyeota Insights: Audience Data Gets the Vote

by Jessie De Luca on

With the UK general election coming up on June 8, political advertisers and marketers have the opportunity to influence voters. Digital advertising plays a major role in political elections, amplifying awareness and exposure of the candidates and their political issues.

 

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Topics: Audience Data, Eyeota Insights

Eye on Insights: Brands Get “Egg”-cited for Easter

by Jessie De Luca on




Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: Are You Ready for Some Footy?

by Jessie De Luca on

Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: How To Find Your Valentine

by Jessie De Luca on

Valentine’s Day not only affects couples, families and friends, but it also has a big impact on brands. What better way to show affection and admiration to loved ones than buying them a gift?

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: The Super Bowl & Audience Data

by Jessie De Luca on

We are less than a month away from the Super Bowl. Are you prepared? 

With an average of 111.9 million TV viewers and a record-breaking 3.96 million unique viewers who live streamed the 2016 game, the Super Bowl is the most watched U.S. event every year. This makes it a highly relevant channel for brands to reach fans on a wide scale. From TV to online to social media, brands have multiple touch points to engage with their audiences.
But the challenge here is getting in front of the right audience and at the right time.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Americas

‘Tis Soon the Season to be Jolly!

by Jessie De Luca on

Are you saving up for your holiday shopping? So are advertisers! In some cases, they even dedicate over 50 % of their annual marketing budgets, for their pre-holiday, Q4 campaigns (Nielsen). With the festive season fast approaching, it’s a great time to think about the role audience data has in complementing these end-of-year campaigns and seasonal trends.

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Topics: Holiday / Seasonal, Eyeota Insights

Eye on Insights: Global FMCG Audience Data Market Update

by Jessie De Luca on

Jessie De Luca, Director of Activation, Insights and Analytics at Eyeota, shares the latest in our new research-based series, Eye on Insights.

Here at Eyeota, we are in the business of data. Our Activation, Insights and Analytics team combines both internal data – derived from our 1.8 billion unique profiles and sales data – with extensive external research.

With our global presence in Asia-Pacific, Australia, Europe and the Americas,  we have our finger on the pulse of market trends in the digital advertising space.

In this market update, we present a global overview of the FMCG advertiser sector and how advertisers are using audience data to reach their consumers online. 

 

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Topics: Audience Data, Eyeota Insights, FMCG

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