Eyeota Blog

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Eyeota Insights: Audience Data Gets the Vote

by Jessie De Luca on

With the UK general election coming up on June 8, political advertisers and marketers have the opportunity to influence voters. Digital advertising plays a major role in political elections, amplifying awareness and exposure of the candidates and their political issues.

 

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Topics: Audience Data, Eyeota Insights

Eye on Insights: Brands Get “Egg”-cited for Easter

by Jessie De Luca on




Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: Are You Ready for Some Footy?

by Jessie De Luca on

Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: How To Find Your Valentine

by Jessie De Luca on

Valentine’s Day not only affects couples, families and friends, but it also has a big impact on brands. What better way to show affection and admiration to loved ones than buying them a gift?

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: The Super Bowl & Audience Data

by Jessie De Luca on

We are less than a month away from the Super Bowl. Are you prepared? 

With an average of 111.9 million TV viewers and a record-breaking 3.96 million unique viewers who live streamed the 2016 game, the Super Bowl is the most watched U.S. event every year. This makes it a highly relevant channel for brands to reach fans on a wide scale. From TV to online to social media, brands have multiple touch points to engage with their audiences.
But the challenge here is getting in front of the right audience and at the right time.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Americas

‘Tis Soon the Season to be Jolly!

by Jessie De Luca on

Are you saving up for your holiday shopping? So are advertisers! In some cases, they even dedicate over 50 % of their annual marketing budgets, for their pre-holiday, Q4 campaigns (Nielsen). With the festive season fast approaching, it’s a great time to think about the role audience data has in complementing these end-of-year campaigns and seasonal trends.

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Topics: Holiday / Seasonal, Eyeota Insights

Eye on Insights: Global FMCG Audience Data Market Update

by Jessie De Luca on

Jessie De Luca, Director of Activation, Insights and Analytics at Eyeota, shares the latest in our new research-based series, Eye on Insights.

Here at Eyeota, we are in the business of data. Our Activation, Insights and Analytics team combines both internal data – derived from our 1.8 billion unique profiles and sales data – with extensive external research.

With our global presence in Asia-Pacific, Australia, Europe and the Americas,  we have our finger on the pulse of market trends in the digital advertising space.

In this market update, we present a global overview of the FMCG advertiser sector and how advertisers are using audience data to reach their consumers online. 

 

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Topics: Audience Data, Eyeota Insights, FMCG

Eye on Insights: Netherlands Audience Data Market Update

by Jessie De Luca on

Jessie De Luca, Director of Activation, Insights and Analytics at Eyeota, shares the latest update in our new research-based series, Eye on Insights.

Here at Eyeota, we are in the business of data. Our Activation, Insights and Analytics team combines both internal data – derived from our 1.8 billion unique profiles and sales data – with extensive external research. 

How this helps advertisers and publishers

Eyeota shares our findings about advertisers’ audience
data usage for targeting users in their online ad campaigns. If you are an advertiser utilizing audience data, this market update enables you to stay updated with the latest trends in audience data usage. For publishers with audience data, learn about the types of data advertisers are purchasing to help monetize your audience data.

Market Insights for the Netherlands 

According to the
Eyeota Annual Index, there was regional growth of 154 per cent across Europe in audience data expenditure in 2015. In the Netherlands, we observed growth of 387 per cent in audience data expenditure from 2014 to 2015.

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Topics: Audience Data, EMEA, Eyeota Insights

Eye on Insights: Australia B2B Audience Data Market Update

by Jessie De Luca on

Jessie De Luca, Director of Activation, Insights and Analytics at Eyeota, shares the latest update in our new research-based series, Eye on Insights.

Here at Eyeota, we are in the business of data. Our Activation, Insights and Analytics team combines both internal data – derived from our 1.8 billion unique profiles and sales data – with extensive external research. 

How this helps advertisers and publishers

Eyeota shares our findings about advertisers’ audience
data usage and general consumer behaviour pertaining to the B2B market. If you are an advertiser utilizing audience data for the B2B market, this market update enables you to stay updated with the latest trends in audience data usage. For publishers with B2B data, this market update will inform you on the types of B2B data advertisers are purchasing to monetize your audience data.

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Topics: Audience Data, APAC, ANZ, B2B, Eyeota Insights

Eye on Insights: B2B Audience Data Market Update

by Jessie De Luca on

Jessie De Luca, Director of Activation, Insights and Analytics at Eyeota, kickstarts a new research-based series, Eye on Insights.

Here at Eyeota, we are in the business of data. Our Activation, Insights and Analytics team combines both internal data – derived from our 1.5 billion unique profiles and sales data – with extensive external research.

With our global presence in Asia-Pacific, Australia, Europe and the Americas,  we have our finger on the pulse of market trends in the digital advertising space.

In the first article of the series, we share our findings about advertisers’ audience data usage and general consumer behaviour pertaining to the B2B market 

If you are an advertiser utilising audience data for the B2B market, this market update enables you to stay updated with the latest trends in audience data usage. For publishers with B2B data, this market update will inform you on the types of B2B data advertisers are purchasing so you know how to monetize your audience data. 

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Topics: Audience Data, EMEA, B2B, Eyeota Insights

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