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Help Your Campaigns Take Flight with New Travel Insights

by Bennie Sham on

Travel has expanded to be one of the largest e-commerce markets. In fact according to eMarketer, 50% of travel brands now buy ads programmatically and spend is estimated to reach $8.28B by 2020. 

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Topics: Eyeota Insights

Eyeota Delivers Insights into Automotive Purchase Intentions Across Australia

by Bennie Sham on

Eyeota released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

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Topics: Eyeota Insights, Press Releases, ANZ

Spend and Demand for Audience Data Rises as Programmatic Intensifies New Eyeota Index Report Finds

by Bennie Sham on

Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report.

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Topics: Eyeota Index, Press Releases, Audience Data, Eyeota Insights

Eyeota Insights: Summer Series, Part III: Rock Out with Audience Data

by Jessie De Luca on

The music festival industry is a multi billion dollar industry, driven by ticket sales, sponsorships, merchandise, and food and drinks sales. From Coachella in the U.S. to Glastonbury in the UK to Splendour in the Grass in Australia, Fuji Rock in Japan to Rock in Rio (de Janeiro), multi-day music festivals are continuing to draw large crowds and, with them, more brands and advertisers.  

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Topics: Eyeota Insights, Audience Data, Holiday / Seasonal

Eyeota Insights: Summer Series, Part II: Add Data to Your Itinerary

by Jessie De Luca on

Travel & Tourism is one of the strongest growing sectors in the world, directly contributing $2.3 trillion to the global economy in 2016 with an expected growth rate of 3.9% year-over-year (YoY) for the next 10 years. With worldwide digital travel sales expected to reach $1 trillion by 2022, marketers and advertisers have an immense opportunity before them.

 

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Topics: Eyeota Insights, EMEA, Americas

Eyeota Insights: Summer Insights, Part I: Saying "I Do" to Audience Data

by Jessie De Luca on

Globally, weddings are a $300 billion industry. This is unsurprising given the millions of marriages that take place each year in Asia, Europe and the U.S., respectively. With peak wedding season upon us, brands are hoping to walk down the aisles with the brides and grooms.

 

 

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Topics: Eyeota Insights, Audience Data

Eyeota Insights: Summer Insights Series to Get Your Data Strategy Ready for the Season

by Jessie De Luca on

Summer is right around the corner (for those in the Northern Hemisphere, that is) and many of us have begun to plan our holidays and getaways. The season is hot (pun intended) for a variety of activities and events, and brands are seeing this as an optimal time to reach eager summer spenders.

 

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Topics: Eyeota Insights, EMEA, Americas

Eyeota Insights: Audience Data Gets the Vote

by Jessie De Luca on

With the UK general election coming up on June 8, political advertisers and marketers have the opportunity to influence voters. Digital advertising plays a major role in political elections, amplifying awareness and exposure of the candidates and their political issues.

 

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Topics: Eyeota Insights, Audience Data

Eye on Insights: Brands Get “Egg”-cited for Easter

by Jessie De Luca on




Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.

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Topics: Audience Data, Eyeota Insights, Holiday / Seasonal, Recommended

Eye on Insights: Are You Ready for Some Footy?

by Jessie De Luca on

Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).

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Topics: Audience Data, Eyeota Insights, Holiday / Seasonal, Recommended

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Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
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