Jessie De Luca, Director of Activation, Insights and Analytics at Eyeota, kickstarts a new research-based series, Eye on Insights.
Here at Eyeota, we are in the business of data. Our Activation, Insights and Analytics team combines both internal data – derived from our 1.5 billion unique profiles and sales data – with extensive external research.
With our global presence in Asia-Pacific, Australia, Europe and the Americas, we have our finger on the pulse of market trends in the digital advertising space.
In the first article of the series, we share our findings about advertisers’ audience data usage and general consumer behaviour pertaining to the B2B market
If you are an advertiser utilising audience data for the B2B market, this market update enables you to stay updated with the latest trends in audience data usage. For publishers with B2B data, this market update will inform you on the types of B2B data advertisers are purchasing so you know how to monetize your audience data.