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Eye on Insights: Global FMCG Audience Data Market Update

by Jessie De Luca on

Jessie De Luca, Director of Activation, Insights and Analytics at Eyeota, shares the latest in our new research-based series, Eye on Insights.

Here at Eyeota, we are in the business of data. Our Activation, Insights and Analytics team combines both internal data – derived from our 1.8 billion unique profiles and sales data – with extensive external research.

With our global presence in Asia-Pacific, Australia, Europe and the Americas,  we have our finger on the pulse of market trends in the digital advertising space.

In this market update, we present a global overview of the FMCG advertiser sector and how advertisers are using audience data to reach their consumers online. 

 

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Topics: Audience Data, Eye on Insights, FMCG

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