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Eyeota Insights: How Brands Help Celebrate Two Billion Mothers

by Jessie De Luca on

Mother’s Day, an annual event to honor motherhood and celebrate the mothers in our lives , is the third most important consumer holiday in the U.S . and one of the biggest retail events globally. With an estimated two billion mothers in the world (85 million in the U.S. alone), the opportunities for marketers are endless.

In 86 countries, including the U.S., Australia, Brazil, Canada, New Zealand, India and South Africa, Mother’s Day is celebrated annually on the 2 nd Sunday of May. In many other parts of the world, Mother’s Day is observed on different days (e.g. the UK celebrates Mother’s Day in March). With all that mothers do for their families, officially honoring them once a year is the least we can do.
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Topics: Holiday / Seasonal

Eye on Insights: Brands Get “Egg”-cited for Easter

by Jessie De Luca on




Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: Are You Ready for Some Footy?

by Jessie De Luca on

Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye on Insights: How To Find Your Valentine

by Jessie De Luca on

Valentine’s Day not only affects couples, families and friends, but it also has a big impact on brands. What better way to show affection and admiration to loved ones than buying them a gift?

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Recommended

Eye On Insights: Celebrate Chinese New Year with Prosperity and Audience Data

by Jessie De Luca on

Lunar New Year, or as most recognize it – Chinese New Year, is celebrated by 1/5 of the world’s population – that’s about 1.4 billion people. It’s a time for families, friends and colleagues to come together and celebrate by sharing meals and exchanging gifts that symbolize prosperity. It’s a time for reflections on the past year and resolutions for new beginnings.

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Topics: Audience Data, Data Marketplace, Holiday / Seasonal

Eye on Insights: The Super Bowl & Audience Data

by Jessie De Luca on

We are less than a month away from the Super Bowl. Are you prepared? 

With an average of 111.9 million TV viewers and a record-breaking 3.96 million unique viewers who live streamed the 2016 game, the Super Bowl is the most watched U.S. event every year. This makes it a highly relevant channel for brands to reach fans on a wide scale. From TV to online to social media, brands have multiple touch points to engage with their audiences.
But the challenge here is getting in front of the right audience and at the right time.

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Topics: Audience Data, Holiday / Seasonal, Eyeota Insights, Americas

‘Tis Soon the Season to be Jolly!

by Jessie De Luca on

Are you saving up for your holiday shopping? So are advertisers! In some cases, they even dedicate over 50 % of their annual marketing budgets, for their pre-holiday, Q4 campaigns (Nielsen). With the festive season fast approaching, it’s a great time to think about the role audience data has in complementing these end-of-year campaigns and seasonal trends.

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Topics: Holiday / Seasonal, Eyeota Insights

Eyeota & MediaMath Seasonal Segment Promotion

by Dominic Seah on

With the most popular holiday shopping days in the year happening over the next 3 months, now is the time to start planning your digital campaigns to reach holiday shoppers.

Eyeota and MediaMath have come together to offer a special seasonal promotion. Enjoy 20% off on select Eyeota data segments when purchasing through MediaMath.

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Topics: Data Marketplace, Holiday / Seasonal

Reach Mother's Day Shoppers with New Data Segments

by Dominic Seah on

Mother's Day is celebrated in different ways around in the world. Most countries celebrate Mother's Day on the second Sunday in May - in the United States, Australia, and most Asian countries (save for South Korea, where it is known as Parents' Day).  In the UK, it is called Mothering Sunday and falls on the Fourth Sunday in Lent in March. Mother's Day is also celebrated in March in the Middle East. 

This Mother's Day on 8 May, plenty of fathers, partners and children will be shopping for gifts to pay tribute to the special figure in their lives. With the multiple roles mothers play juggling their careers, home and personal lives, they deserve lots of pampering on this special occasion.

New Mother's Day segments 

If you are an advertiser keen on reaching users in the market for a Mother's Day gift, check out some of these new segments available via Google DoubleClick, AppNexus and MediaMath for your campaign:

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Topics: Audience Data, Holiday / Seasonal

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