The music festival industry is a multi billion dollar industry, driven by ticket sales, sponsorships, merchandise, and food and drinks sales. From Coachella in the U.S. to Glastonbury in the UK to Splendour in the Grass in Australia, Fuji Rock in Japan to Rock in Rio (de Janeiro), multi-day music festivals are continuing to draw large crowds and, with them, more brands and advertisers.Read More
In 86 countries, including the U.S., Australia, Brazil, Canada, New Zealand, India and South Africa, Mother’s Day is celebrated annually on the 2 nd Sunday of May. In many other parts of the world, Mother’s Day is observed on different days (e.g. the UK celebrates Mother’s Day in March). With all that mothers do for their families, officially honoring them once a year is the least we can do.
Topics: Holiday / Seasonal
Easter is a time for family, faith and fun, with pastel shades and chocolate eggs ushering in warmer and sunnier times. Easter is also a great opportunity for brands to engage with their audiences, especially in the United States, United Kingdom and Australia, where the holiday is heavily observed.
Australia’s sporting events are as wide-ranging as they are intense, with heavy competitions in cricket, rugby, horse racing and, most of all, Australian rules football (which has several aliases - Aussie rules, footy and Australian Football League/AFL).
Lunar New Year, or as most recognize it – Chinese New Year, is celebrated by 1/5 of the world’s population – that’s about 1.4 billion people. It’s a time for families, friends and colleagues to come together and celebrate by sharing meals and exchanging gifts that symbolize prosperity. It’s a time for reflections on the past year and resolutions for new beginnings.Read More
We are less than a month away from the Super Bowl. Are you prepared?
With an average of 111.9 million TV viewers and a record-breaking 3.96 million unique viewers who live streamed the 2016 game, the Super Bowl is the most watched U.S. event every year. This makes it a highly relevant channel for brands to reach fans on a wide scale. From TV to online to social media, brands have multiple touch points to engage with their audiences.
But the challenge here is getting in front of the right audience and at the right time.
Are you saving up for your holiday shopping? So are advertisers! In some cases, they even dedicate over 50 % of their annual marketing budgets, for their pre-holiday, Q4 campaigns (Nielsen). With the festive season fast approaching, it’s a great time to think about the role audience data has in complementing these end-of-year campaigns and seasonal trends.
With the most popular holiday shopping days in the year happening over the next 3 months, now is the time to start planning your digital campaigns to reach holiday shoppers.
Eyeota and MediaMath have come together to offer a special seasonal promotion. Enjoy 20% off on select Eyeota data segments when purchasing through MediaMath.
Mother's Day is celebrated in different ways around in the world. Most countries celebrate Mother's Day on the second Sunday in May - in the United States, Australia, and most Asian countries (save for South Korea, where it is known as Parents' Day). In the UK, it is called Mothering Sunday and falls on the Fourth Sunday in Lent in March. Mother's Day is also celebrated in March in the Middle East.
This Mother's Day on 8 May, plenty of fathers, partners and children will be shopping for gifts to pay tribute to the special figure in their lives. With the multiple roles mothers play juggling their careers, home and personal lives, they deserve lots of pampering on this special occasion.
New Mother's Day segments
If you are an advertiser keen on reaching users in the market for a Mother's Day gift, check out some of these new segments available via Google DoubleClick, AppNexus and MediaMath for your campaign:Read More