Eyeota, the global leader for audience data, has announced the addition of Tomoyuki (Tommy) Ikeda as its new Head of Business Development for Japan. Reporting to Trent Lloyd, Co-founder and Managing Director, APAC, Tommy will drive sales and business development and further expand Eyeota’s footprint in Japan.Read More
Eyeota - the global leader for audience data – and FreakOut Inc., a leading digital marketing technology company that created the first Demand Side Platform (DSP) in Japan, have announced a partnership. Eyeota’s data segments will now be available on FreakOut’s Demand Side Platform, giving advertisers the ability to target specific audiences for online advertising.
Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organizations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Japan.
Addressing the growing demand for audience data worldwide, the partnership is an extension of Eyeota’s existing relationship with Experian in Southeast Asia, Hong Kong, Taiwan, Germany, Australia, New Zealand, the United Kingdom and the United States.Read More
Eyeota – the global leader for local audience data with over 1.5 billion unique profiles from publishers across Asia-Pacific, Australia, Europe and the Americas – has launched a new office in Tokyo, Japan.
The opening of the Japan office is in response to growing demand for quality audience data in the market. Japan is the second biggest advertising market in the world, with massive potential for the growth of programmatic advertising.
According to combined research from Eyeota, eMarketer, ZenithOptimedia and Magna Global, programmatic ad spend in Japan is projected to reach 44% as a percentage of digital spend by 2020.Read More