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Eyeota Integrates Data Collected by NRI to Enhance Audience Targeting for Brands Across Japan

by Bennie Sham on

Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.

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Topics: Press Releases, Audience Data, Partnership, Japan

Tomoyuki Ikeda Joins Eyeota as Head of Business Development for Japan

by Bennie Sham on

Eyeota, the global leader for audience data, has announced the addition of Tomoyuki (Tommy) Ikeda as its new Head of Business Development for Japan. Reporting to Trent Lloyd, Co-founder and Managing Director, APAC, Tommy will drive sales and business development and further expand Eyeota’s footprint in Japan.

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Topics: APAC, New Hires and Offices, Japan

Eyeota Data Now Available On Freakout Demand Side Platform

by Dominic Seah on

Eyeota - the global leader for audience data – and FreakOut Inc., a leading digital marketing technology company that created the first Demand Side Platform (DSP) in Japan, have announced a partnership. Eyeota’s data segments will now be available on FreakOut’s Demand Side Platform, giving advertisers the ability to target specific audiences for online advertising.

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Topics: Partnership, Data Marketplace, Japan

Eyeota and Experian Japan Announce Partnership

by Dominic Seah on

Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organizations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Japan.

Addressing the growing demand for audience data worldwide, the partnership is an extension of Eyeota’s existing relationship with Experian in Southeast Asia, Hong Kong, Taiwan, Germany, Australia, New Zealand, the United Kingdom and the United States.

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Topics: Branded Data Partners, Partnership, Japan

Eyeota Launches New Office in Japan

by Dominic Seah on

Eyeota – the global leader for local audience data with over 1.5 billion unique profiles from publishers across Asia-Pacific, Australia, Europe and the Americas – has launched a new office in Tokyo, Japan.

The opening of the Japan office is in response to growing demand for quality audience data in the market. Japan is the second biggest advertising market in the world, with massive potential for the growth of programmatic advertising.

According to combined research from Eyeota, eMarketer, ZenithOptimedia and Magna Global, programmatic ad spend in Japan is projected to reach 44% as a percentage of digital spend by 2020.

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Topics: APAC, New Hires and Offices, Japan

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