Eyeota Blog

by on

Kristina Prokop on the Eyeota Story

by Dominic Seah on

How did Eyeota become the global leader in audience data today? Kristina Prokop, Co-Founder and EVP Global Platforms, shares the Eyeota story in the Project A Ventures' blog:

How did you get the idea of founding Eyeota?

There is a lot of digital clutter and it can be challenging for brands to reach their consumers online. Our audience data helps advertisers to understand their target audiences in a new way – as real human beings – so they can serve them with relevant ads. Consumers are more likely to respond to an ad that meets their needs. No one is going to care about a holiday offer to Hawaii if you have just returned from one.

Where did you meet as a founders team? What’s your founder’s story?

I met my other co-founders Kevin Tan and Trent Lloyd while we were working at online advertising platform Adify, which was purchased by media conglomerate Cox.

While working at Cox after the acquisition, we saw a surge in programmatic advertising and audience-based targeting around the world. But there was a massive lack in the market for high quality audience data with scale and reach. A lot of companies were based in the United States, and merely applied the same data collection strategies to markets outside the US without understanding the needs of each market.

Eyeota was born in 2010. Chris Sandberg joined us as CTO in 2011 to provide his vision for Eyeota's innovative programming, tools and infrastructure. Today, we are the global leader for local audience data, operating in Asia-Pacific, Australia, Europe and the Americas.

Read More

Topics: Kristina Prokop, Kevin Tan, Trent Lloyd, Chris Sandberg

10 Tips for Successful Networking at Events

by Kristina Prokop on

Kristina Prokop, Co-Founder of Eyeota, shares her 10 best tips for networking in Real Business

"Love it or loathe it, when it comes to business, networking is not only imperative, it is also incredibly valuable. Luckily, I happen to love it. Here are some tips for networking which I have compiled over the years from attending various events in the tech industry around the world."

Read More

Topics: Press Releases, Kristina Prokop

International Women's Day: Close, But Not Quite Enough

by Dominic Seah on

Kristina Prokop, Co-Founder of Eyeota, writes in IDG Connect about why we need to celebrate International Women's Day - and what more can be done to cement our status as women working in the tech industry. 

International Women’s Day marks its 26th birthday this year, and there is indeed much to celebrate.

Last year we saw some brilliant strides forward in terms of gender equality: from Shared Parental Leave – allowing parents to take a year off however they like, splitting 37 weeks of statutory parental pay between them – through to the release of Suffragette, which had a female director, producer, screenwriter and largely female crew. Not to mention the boost of female MPs in the 2015 election, jumping from 22% women in the previous election to 29%.

But we’ve still got some way to go.

Read More

Topics: Press Releases, Kristina Prokop

Video: Kristina Prokop Comments on Programmatic Trends

by Dominic Seah on

Kristina Prokop, Co-Founder of Eyeota, talks about the latest trends in programmatic advertising and technological developments in this video interview as part of Portfolio Days. 

Portfolio Days is an annual conference hosed by Project A Ventures in Berlin.

The most recent event in 2015 was a two-day conference that is currently in its third year running. Nearly 140 co-investors, partners, founders and friends gathered at Portfolio Days to share their ideas. 

Read More

Topics: Programmatic, EMEA, Kristina Prokop

A Day in The Life of Kristina Prokop, Eyeota Co-Founder

by Dominic Seah on

Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. This week we head to Berlin to speak to Kristina Prokop, Eyeota's Co-Founder & Head of Operations.


Kristina Prokop    

Job Title & Company:

Co-Founder & Head of Operations at Eyeota.

In one sentence, how would you describe what the company does?

Eyeota is the global leader for local audience data. We provide data that ensures advertisers reach their local target audiences with unparalleled precision.

Read More

Topics: Press Releases, Kristina Prokop, EMEA

Sign Up for Blog Updates


Recommended Post

Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016. Read More

Recent Posts

Audience Report
Eyeota & Kantar TGI joint insights
Eyeota - Skimlinks_Retail Insights

This post was written by