Eyeota Blog

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AnalyticsIQ Amplifies Audience Reach through Strategic Integration with Eyeota

by Bennie Sham on

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.

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Topics: US, Branded Data Partners, Data Marketplace, Press Releases, Partnership

Eyeota adds Bombora Always On Intent Audiences for Continuous Demand-driven Programmatic Targeting

by Bennie Sham on

Automatically Refreshed Audience Data Helps B2B Marketers Reach Active In-market Prospects

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Topics: Press Releases, Partnership

Eyeota Integrates Data Collected by NRI to Enhance Audience Targeting for Brands Across Japan

by Bennie Sham on

Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.

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Topics: Partnership, Audience Data, Press Releases, Japan

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

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Topics: Partnership, Branded Data Partners, Audience Data, EMEA

People Powering Our Partnerships: A Conversation with Richard Sharp, VP EMEA, Grapeshot

by Bennie Sham on

Brand safety has been a hot topic over the past several months. As they look to revamp their strategies on ad and content engagement, we sat down with Richard Sharp, VP EMEA at Grapeshot, to talk about the rapid growth in programmatic and what brands can do to combat inappropriate placements. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving its clients simple, integrated control over brand safe targeting.

 

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Topics: Partnership

People Powering Our Partnerships: A Conversation with Andy Brown, Kantar Media

by Bennie Sham on

During Cannes Lions last month, we spoke with Andy Brown, Chairman and CEO of Kantar Media, to learn more about challenges and opportunities in the market research industry. Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. 

 

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Topics: Partnership

People Powering Our Partnerships: A Conversation with Niko Waesche, GfK

by Bennie Sham on

Behind every great company are great partners—and Eyeota has been lucky enough to work with some of the best. During Cannes Lions, we caught up with Niko Waesche, Global Product Head of Customer and Audience Activation at GfK, to chat about life at GfK, his switch from media to data and the biggest challenges in the market research industry today.

 

 

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Topics: Partnership

Treasure Data and Eyeota Partner to Strengthen Data Offerings and Amplify Audience Targeting

by Bennie Sham on

Eyeota, the global leader in audience data, and Treasure Data, the leading customer data platform to make all data connected, current and easily accessible, have partnered to bring Eyeota’s extensive audience data segments to more clients around the globe.

 

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Topics: Partnership, APAC, Platforms

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

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Topics: Branded Data Partners, Partnership, EMEA

Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration

by Bennie Sham on

As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B data and deliver a broad range of unique segments to marketers looking to optimize their targeting campaigns. 

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Topics: Audience Data, Partnership, Americas

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