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Eyeota Integrates Data Collected by NRI to Enhance Audience Targeting for Brands Across Japan

by Bennie Sham on

Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.

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Topics: Press Releases, Audience Data, Partnership, Japan

Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands

by Bennie Sham on

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

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Topics: Press Releases, Audience Data, Partnership, Americas

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

by Bennie Sham on

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.

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Topics: Press Releases, Audience Data, APAC, Partnership

Data in Demand…5 Questions with Niko Waesche, GfK

by Bennie Sham on

We had the pleasure of sitting down with Niko Waesche, who leads GfK’s Customer and Audience Activation unit, to talk about the market research industry and the role it plays in the digital ecosystem. GfK is the trusted source of relevant market and consumer insights that enables its clients to make smarter decisions.

 

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Topics: Audience Data, EMEA, Branded Data Partners, Partnership

People Powering Our Partnerships: A Conversation with Richard Sharp, VP EMEA, Grapeshot

by Bennie Sham on

Brand safety has been a hot topic over the past several months. As they look to revamp their strategies on ad and content engagement, we sat down with Richard Sharp, VP EMEA at Grapeshot, to talk about the rapid growth in programmatic and what brands can do to combat inappropriate placements. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving its clients simple, integrated control over brand safe targeting.

 

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Topics: Partnership

People Powering Our Partnerships: A Conversation with Andy Brown, Kantar Media

by Bennie Sham on

During Cannes Lions last month, we spoke with Andy Brown, Chairman and CEO of Kantar Media, to learn more about challenges and opportunities in the market research industry. Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. 

 

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Topics: Partnership

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

by Bennie Sham on

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

by Bennie Sham on

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

People Powering Our Partnerships: A Conversation with Niko Waesche, GfK

by Bennie Sham on

Behind every great company are great partners—and Eyeota has been lucky enough to work with some of the best. During Cannes Lions, we caught up with Niko Waesche, Global Product Head of Customer and Audience Activation at GfK, to chat about life at GfK, his switch from media to data and the biggest challenges in the market research industry today.

 

 

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Topics: Partnership

Treasure Data and Eyeota Partner to Strengthen Data Offerings and Amplify Audience Targeting

by Bennie Sham on

Eyeota, the global leader in audience data, and Treasure Data, the leading customer data platform to make all data connected, current and easily accessible, have partnered to bring Eyeota’s extensive audience data segments to more clients around the globe.

 

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Topics: APAC, Partnership, Platforms

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