Eyeota Blog

by on

Eyeota Partners with ALC to Deliver Real World Data to Brands Across the Globe

by Bennie Sham on

Eyeota and ALC, the industry’s leading privately-held direct and digital data marketing services provider, have teamed up to bring ALC Digital Audiences to more marketers and advertisers worldwide through Eyeota’s global data marketplace.



Read More

Topics: Audience Data, Partnership, Americas

Eyeota Partners with Kantar Media to Provide Health and Wellness Audience Data Segments

by Bennie Sham on

Marketers and advertisers can access holistic insights into consumers’ behaviors, attitudes and profiles

Read More

Topics: Branded Data Partners, Partnership, Americas

Eyeota Pushes Further into Russia and CIS Markets with AmberDATA

by Bennie Sham on

New data segments offer a detailed view of Eastern European consumers’ interests and preferences

Read More

Topics: EMEA, Branded Data Partners, Partnership

New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

Read More

Topics: Audience Data, Branded Data Partners, Partnership, Americas, US

Eyeota Broadens MeritDirect Data Partnership with New B2B Segments in UK and France

by Bennie Sham on

Premium B2B audience data helps to improve targeting accuracy, boost engagement and maximize ROI

Programmatic advertising is reaching new heights globally, with France and the UK among the regions leading the way in programmatic adoption. According to eMarketer, programmatic ad buying will account for more than 75% of all display ad spend in the UK, while it will make up nearly two-thirds of all display advertising in France.

Read More

Topics: EMEA, Branded Data Partners, Partnership

Eyeota Increases Access to Local Data Segments in Eastern Europe with Aidata

by Bennie Sham on

Eyeota has partnered with Aidata to bring its more than 2,000 local data segments to the Eyeota Data Marketplace.

The partnership expands Eyeota’s reach into Central and Eastern Europe (CEE), creating the availability of unique and hyperlocal data that will enable advertisers, agencies and brands to enhance their outreach strategies and optimize their campaigns.

Read More

Topics: EMEA, Branded Data Partners, Partnership

Eyeota Integrates Pacific Data Partners Segments to Offer Distinct B2B Data

by Bennie Sham on

Eyeota and Pacific Data Partners have partnered to deliver premium B2B audiences that will enable marketers to implement highly effective sales and marketing campaigns.

Read More

Topics: Branded Data Partners, Partnership, US

Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

by Bennie Sham on

Oracle Marketing Cloud announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalize non-US campaigns to Eyeota's three billion unique profiles in Europe, APAC, and the Americas.

 

Read More

Topics: Audience Data, APAC, EMEA, Partnership

DLG Partnership Boosts Eyeota's Consumer Lifestyle Segments

by Bennie Sham on

Eyeota and DataLocator Group (DLG), UK’s largest provider of consumer lifestyle data, have entered a partnership to bring DLG’s comprehensive database to Eyeota’s offering.

Read More

Topics: EMEA, Branded Data Partners, Partnership

Eyeota Adds ShareThis Social Segments to Data Marketplace

by Bennie Sham on

Eyeota has partnered with ShareThis, a pioneer in consumer engagement technology, to launch ShareThis Social Data Segments to the Eyeota Data Marketplace. ShareThis segments offer valuable insights into users’ interests and passions, allowing advertisers and media buyers worldwide to have a deeper understanding of their target audience to deliver more personal and relevant messages.


Read More

Topics: Branded Data Partners, Partnership, Americas

This post was written by