Eyeota Blog

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Treasure Data and Eyeota Partner to Strengthen Data Offerings and Amplify Audience Targeting

by Bennie Sham on

Eyeota, the global leader in audience data, and Treasure Data, the leading customer data platform to make all data connected, current and easily accessible, have partnered to bring Eyeota’s extensive audience data segments to more clients around the globe.

 

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Topics: APAC, Partnership, Platforms

GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe

by Bennie Sham on

“Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” now available to improve accuracy of targeting consumers online according to their offline shopping habits

 

 

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Topics: EMEA, Branded Data Partners, Partnership

OnAudience.com and Eyeota Deliver Wide Spectrum of Data

by Bennie Sham on

Eyeota has teamed up with OnAudience.com, a provider of integrated data management services and products, to offer a broader spectrum of audience data to advertisers, marketers and agencies to improve campaign engagement across Europe and North America.

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Topics: EMEA, Branded Data Partners, Partnership

Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration

by Bennie Sham on

As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B data and deliver a broad range of unique segments to marketers looking to optimize their targeting campaigns. 

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Topics: Audience Data, Partnership, Americas

Plunge Digital Integrates ‘Best in Class’ Consumer and Business Intelligence into Eyeota Data Marketplace

by Bennie Sham on

Responding to the growing need for quality data in various verticals, Eyeota has partnered 
with Plunge Digital to provide marketers, advertisers, agencies and media buyers with a database of B2B, B2C, automotive and self-reported ailment data segments.

 

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Topics: Audience Data, Partnership, Americas

Eyeota Partners with ALC to Deliver Real World Data to Brands Across the Globe

by Bennie Sham on

Eyeota and ALC, the industry’s leading privately-held direct and digital data marketing services provider, have teamed up to bring ALC Digital Audiences to more marketers and advertisers worldwide through Eyeota’s global data marketplace.



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Topics: Audience Data, Partnership, Americas

Eyeota Partners with Kantar Media to Provide Health and Wellness Audience Data Segments

by Bennie Sham on

Marketers and advertisers can access holistic insights into consumers’ behaviors, attitudes and profiles

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Topics: Branded Data Partners, Partnership, Americas

Eyeota Pushes Further into Russia and CIS Markets with AmberDATA

by Bennie Sham on

New data segments offer a detailed view of Eastern European consumers’ interests and preferences

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Topics: EMEA, Branded Data Partners, Partnership

New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

by Bennie Sham on

To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

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Topics: Audience Data, Branded Data Partners, Partnership, Americas, US

Eyeota Broadens MeritDirect Data Partnership with New B2B Segments in UK and France

by Bennie Sham on

Premium B2B audience data helps to improve targeting accuracy, boost engagement and maximize ROI

Programmatic advertising is reaching new heights globally, with France and the UK among the regions leading the way in programmatic adoption. According to eMarketer, programmatic ad buying will account for more than 75% of all display ad spend in the UK, while it will make up nearly two-thirds of all display advertising in France.

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Topics: EMEA, Branded Data Partners, Partnership

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