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Eyeota Doubles Down on ANZ by Adding Peter Hunter as General Manager

by Bennie Sham on

Advertising industry veteran Peter Hunter has joined Eyeota, the global leader in audience data, as General Manager, ANZ.

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Topics: Press Releases, New Hires and Offices, ANZ

Eyeota Makes Strategic Executive Moves, Bolsters Leadership in APAC

by Bennie Sham on

Eyeota has added ad tech pioneer Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.

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Topics: Press Releases, APAC, New Hires and Offices

mySupermarket Delivers Premium Audience Data to Brands through the Eyeota Private Data Marketplace

by Bennie Sham on

mySupermarket is making its premium purchase intent data segments available through a Private Data Marketplace (PDMP) with Eyeota, the global leader in audience data, to meet the growing needs of advertisers and media buyers.

 

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Topics: Press Releases, EMEA, Partnership

Spend and Demand for Audience Data Rises as Programmatic Intensifies New Eyeota Index Report Finds

by Bennie Sham on

Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report.

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Topics: Press Releases, Audience Data, Eyeota Index, Eyeota Insights

Eyeota Integrates Data Collected by NRI to Enhance Audience Targeting for Brands Across Japan

by Bennie Sham on

Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.

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Topics: Press Releases, Audience Data, Partnership, Japan

Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands

by Bennie Sham on

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

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Topics: Press Releases, Audience Data, Partnership, Americas

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

by Bennie Sham on

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.

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Topics: Press Releases, Audience Data, APAC, Partnership

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

by Bennie Sham on

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

by Bennie Sham on

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

New Partnership: Eyeota Partners with Media iQ

by Dominic Seah on

Media iQ, the global analytics and technology specialist, today announces it has formed a global partnership with Eyeota, the global leader for audience data.

The unique integration will allow Media iQ to utilize Eyeota's data segments to gain an unrivalled understanding of audience insights across every market they work in. In doing so, the analytics and technology specialist will be able to help clients make better advertising decisions before a campaign has even started. This will lead to better performance and less wastage, whilst driving more sales.

This announcement makes AiQ, Media iQ's advanced analytics technology platform, even more effective at generating business-changing insight for its advertisers. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights.

By teaming up with Eyeota these unique tools will allow advertisers to make the most out of their marketing investment and drive business growth.

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Topics: Press Releases, Partnership

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