Eyeota Blog

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Eyeota Integrates Data Collected by NRI to Enhance Audience Targeting for Brands Across Japan

by Bennie Sham on

Eyeota, the global leader in audience data, has announced an integration with Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and systems solutions, that will allow it to offer NRI’s extensive local consumer data to brands, agencies and media buyers to refine their campaign strategies.

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Topics: Press Releases, Audience Data, Partnership, Japan

Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands

by Bennie Sham on

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

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Topics: Press Releases, Audience Data, Partnership, Americas

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

by Bennie Sham on

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.

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Topics: Press Releases, Audience Data, APAC, Partnership

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

by Bennie Sham on

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

by Bennie Sham on

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

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Topics: Press Releases, Audience Data, EMEA, Partnership, Americas

New Partnership: Eyeota Partners with Media iQ

by Dominic Seah on

Media iQ, the global analytics and technology specialist, today announces it has formed a global partnership with Eyeota, the global leader for audience data.

The unique integration will allow Media iQ to utilize Eyeota's data segments to gain an unrivalled understanding of audience insights across every market they work in. In doing so, the analytics and technology specialist will be able to help clients make better advertising decisions before a campaign has even started. This will lead to better performance and less wastage, whilst driving more sales.

This announcement makes AiQ, Media iQ's advanced analytics technology platform, even more effective at generating business-changing insight for its advertisers. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights.

By teaming up with Eyeota these unique tools will allow advertisers to make the most out of their marketing investment and drive business growth.

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Topics: Press Releases, Partnership

Eyeota Annual Index: How Advertisers Are Using Audience Data

by Kevin Tan on

How are advertisers using audience data to drive their online advertising campaigns? Kevin Tan, CEO of Eyeota, summarizes findings from the Eyeota Annual Index in Performancein.

Programmatic budgets continue their ascendancy and, as predicted, future spend is still grabbing the headlines. If programmatic ad-buying is the engine, audience data is the fuel powering it. Why? Because it empowers brands to engage audiences as human beings.

Rather than being a bore at a dinner party, advertisers can liven it up by using audience data to get context and relevancy as the basis for their communications with consumers. In short, programmatic campaigns can only be as good as the data driving them.

So, what data are advertisers purchasing? What audiences are they looking to target? And which are the biggest growth verticals for audience data? These questions – and more – were answered in our first year-on-year index tracking audience data.

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Topics: Press Releases, EMEA

What Is A Chief Data Officer - And Do You Need One?

by Dominic Seah on

Kevin Tan, CEO of Eyeota, is quoted in MyCustomer about whether organizations need a chief data officer: 

With data volumes increasing exponentially, a growing number of organisations are appointing chief data officers (CDOs) in the hope that they can improve efficiencies in the way that information is dealt with, and ultimately drive competitive advantages from it.

Analyst house Gartner estimates that the number of CDOs has risen from 400 in 2014 to 1,000 in 2015, and forecasts that as many as 90% of large companies could have a CDO role by the end of the decade.

Explaining this ambitious estimate, Gartner’s research VP Mario Faria says: "Business leaders are starting to grasp the huge potential of digital business, and demanding a better return on their organisations' information assets and use of analytics. It's a logical step to create an executive position — the CDO — to handle the many opportunities and responsibilities that arise from industrial-scale collection and harnessing of data."

Certainly there is strong evidence of a significant appetite for such a role. In an Experian report from 2015, which interviewed 250 CIOs, 90% of respondents said they believed that data is changing the way that they do business. And – critically – nearly half of them (44%) reported that they themselves are facing major challenges with the volumes of data. Read More

Topics: Press Releases, Audience Data

Top 6 Myths about Audience Data and Programmatic Ad Buying

by Kevin Tan on

What are some of the most common myths about audience data and programmatic ad buying? Kevin Tan, CEO of Eyeota, writes in Digital Marketing Magazine UK about the top six myths that advertisers and publishers have.

Advertisers are struggling to get their voices heard amongst the crowded digital landscape. At the same time, publishers are competing for the interest of users to gather audience data which would result in targeting them with applicable ads.

“First-party data is superior”

Three types of audience data exist: first, second and third-party. Marketers often presume that the only audience data they need is their own first-party data – whether this is collected from their own CRM data, transactional or location data.

However, this results in restriction. By just focusing on first-party, you will only be able to understand your target audience in the scope of their websites alone and no further. Alongside this, first-party lacks scale, resulting in marketers having to perform lookalike modelling to gain scale, leading to a loss of data quality during the process. The inclusion of high-quality third-party data allows marketers to achieve scale in their data.

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Topics: Press Releases, Audience Data, EMEA

10 Tips for Successful Networking at Events

by Kristina Prokop on

Kristina Prokop, Co-Founder of Eyeota, shares her 10 best tips for networking in Real Business

"Love it or loathe it, when it comes to business, networking is not only imperative, it is also incredibly valuable. Luckily, I happen to love it. Here are some tips for networking which I have compiled over the years from attending various events in the tech industry around the world."

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Topics: Press Releases, Kristina Prokop

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