Eyeota Blog

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Eyeota Appoints Elissa Reiling to Vice President of Global Marketing

by Bennie Sham on

Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.

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Topics: Press Releases, New Hires and Offices

Eyeota Delivers Insights into Automotive Purchase Intentions Across Australia

by Bennie Sham on

Eyeota released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

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Topics: Press Releases, ANZ, Eyeota Insights

AnalyticsIQ Amplifies Audience Reach through Strategic Integration with Eyeota

by Bennie Sham on

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.

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Topics: Press Releases, Branded Data Partners, Partnership, Data Marketplace, US

Gil Barzilay Adds Channel Strategy Expertise as Vice President, Global Platforms, Eyeota

by Bennie Sham on

Eyeota taps Gil Barzilay as Vice President, Global Platforms.

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Topics: Press Releases, New Hires and Offices

Eyeota Appoints Jill Orr as Chief Operating Officer

by Bennie Sham on

Eyeota announces the appointment of Jill Orr as Chief Operating Officer.

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Topics: Press Releases, New Hires and Offices

Eyeota Secures $12.5M in New Funding

by Bennie Sham on

Eyeota announces a $12.5 million Series B funding.

The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives

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Topics: Press Releases

Eyeota adds Bombora Always On Intent Audiences for Continuous Demand-driven Programmatic Targeting

by Bennie Sham on

Automatically Refreshed Audience Data Helps B2B Marketers Reach Active In-market Prospects

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Topics: Press Releases, Partnership

Eyeota Doubles Down on ANZ by Adding Peter Hunter as General Manager

by Bennie Sham on

Advertising industry veteran Peter Hunter has joined Eyeota, the global leader in audience data, as General Manager, ANZ.

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Topics: Press Releases, New Hires and Offices, ANZ

Eyeota Makes Strategic Executive Moves, Bolsters Leadership in APAC

by Bennie Sham on

Eyeota has added ad tech pioneer Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and Products.

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Topics: Press Releases, APAC, New Hires and Offices

Spend and Demand for Audience Data Rises as Programmatic Intensifies New Eyeota Index Report Finds

by Bennie Sham on

Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report.

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Topics: Press Releases, Audience Data, Eyeota Index, Eyeota Insights

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