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Back to Basics: Top 3 Myths About Programmatic Ad Buying

by Dominic Seah on

Eyeota launches a series of Back to Basics educational infographics and articles. We hope to demystify the wonderful world of audience data and the role it plays in driving the digital advertising ecosystem. 

Digital Intelligence shares our infographic on the top three myths about programmatic ad buying, which include:

  1. "Programmatic means targeting."
  2. "It's all about robots."
  3. "Programmatic is more important than the creative work."
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Topics: Audience Data, Programmatic, Infographic

Video: Kristina Prokop Comments on Programmatic Trends

by Dominic Seah on

Kristina Prokop, Co-Founder of Eyeota, talks about the latest trends in programmatic advertising and technological developments in this video interview as part of Portfolio Days. 

Portfolio Days is an annual conference hosed by Project A Ventures in Berlin.

The most recent event in 2015 was a two-day conference that is currently in its third year running. Nearly 140 co-investors, partners, founders and friends gathered at Portfolio Days to share their ideas. 

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Topics: Programmatic, EMEA, Kristina Prokop

2016 Key Trends in Programmatic

by Kevin Tan on

Kevin Tan, CEO of Eyeota, writes in Netimperative about the key trends to look out for in data and programmatic this year.

With more ads being bought through automated exchanges, how will the ad industry evolve in 2016? Kevin Tan, CEO of Eyeota, looks at five key trends that he believes will impact programmatic this year.

Over the last few years, programmatic has led the charge for disruption within marketing. We’re now seeing more brands from more verticals invest more in programmatic in order to drive better quality, timely and relevant interactions with consumers. In fact, eMarketer numbers are predicting that this year UK programmatic spend will surpass £2bn. That is an impressive growth trajectory, but its continued ascendency will – to my mind – be shaped by a few key trends.

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Topics: Audience Data, Programmatic, EMEA

Consumers ask: Are we human or are we data?

by Dominic Seah on

We are in the space age of marketing, surrounded not only by new opportunities but also changes that necessitate some adaptation, according to Kevin Tan, CEO of global audience data provider Eyeota.

This is exemplified by programmatic, with its impressive scope and ability to place the individual at the centre of marketing. It is a needed response to the shift that has occurred with the rise of social media. While making a brand famous was once the key to a strong and growing a customer base, it is no longer as effective in today's multi-screen, multi-device, multi-platform world in which consumers - not advertisers - call the shots.

Programmatic allows companies to deliver their message to very specific target groups, but automatic success cannot be guaranteed. Anchoring people's attention is near impossible with the inundation of brands and messages from every side. The analytics can seem promising - 3 million YouTube views, 7k Facebook post likes, 12k retweets - but these merely represent a fleeting moment of attention given before a person moves on to something else. Companies must not mistake such numbers as indicators of lasting impressions or true engagement; the kind that develop meaningful relationships that sustain an upwards sales trajectory.

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Topics: Press Releases, Audience Data, Programmatic, Kevin Tan

The importance of data quality

by Kevin Tan on

The key question to ask is, what is the source of the audience's data? Not all data is created equally. The quality and breadth of the audience’s data is critical to the success of your digital advertising campaigns. Before working with a data provider, you need to ask where they derived their data from. Is it collected from a publisher’s website? Is it declared as registration data? Is this data modelled from market research surveys? Or is it collected from a small sample, and then used to reflect the entire population?

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Topics: Audience Data, Programmatic

Facebook's demand-side platform: It has the data, does it have the trust?

by Kevin Tan on

News that Facebook is planning to release a demand-side platform (DSP) next year confirms what those of us in the industry have known since the start — that programmatic is a true force within advertising. Technology allows brands to target customers based on real-time insights about who they are and what they want in ways far greater than humans can.

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Topics: Audience Data, Programmatic

Advertisers find new dimensions in travel audience data

by Kevin Tan on

The travel and leisure industry was one of the first to be transformed by digital.

The industry is somewhat unique in that price is proven to be the overwhelming factor consumers are concerned with – their personal experience with a particular brand is pushed to the back of the line as price gets bumped up to the front.

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Topics: Audience Data, Programmatic, Eyeota Index, Thought Leadership

Eyeota Q1 Index Reveals Global Audience Data Trends

by Dominic Seah on

SINGAPORE, 29 JULY 2015: Eyeota – the global leader for local audience data with over 1.3 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its second quarterly Eyeota Index report.

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Topics: Audience Data, Programmatic, Eyeota Index

Vier Trends, die das Programmatic Trading voranbringen

by Kristina Prokop on

Programmatic Buying steckt in Deutschland noch in den Kinderschuhen. Doch allmählich kommt Bewegung in den Markt. Kristina Prokop, Geschäftsführerin des auf Datenmanagement-Plattformen und Marktplatz-Technologien spezialisierten Anbieters Eyeota, hat vier Trends ausgemacht, die das Programmatic Trading beflügeln werden.

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Topics: Audience Data, Programmatic, EMEA, Thought Leadership

Eyeota at ATS Singapore 2015

by Dominic Seah on

We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.

The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.

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Topics: Programmatic, Thought Leadership, Events, Southeast Asia (SEA)

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