Over the past few months, our Director of U.S. Supply, Michael Tuohy, attended several publishing and media conferences to meet with publishers and learn more about what’s keeping them up at night. He shares some insights from his conversations.Read More
As a sponsor of the recent GroupM Supply Summit held in Singapore, Trent Lloyd, Co-founder/EVP Global Publisher Strategy & Products, took to the stage to discuss audience monetization strategies, publisher challenges, and market trends. We sat down with Trent to discuss what the industry can do to address publishers’ concerns in programmatic.Read More
We’ve closed out another successful year at RampUp, the premier conference for leaders in martech. Topics discussed ran the gamut from global data trends, to ad fraud, to mobile, to consumer targeting and engagement. We chatted with our resident tradeshow jetsetter and Publisher Acquisition Manager, Andrea Querijero, about this year’s show.
Recently, our APAC team took the executives from Skimlinks, the leading content monetization platform, on the road to meet with key agencies and partners in the region to learn more about our APAC data partnership.
We’ve had the pleasure to attend yet another great Digiday Publishing Summit last month, held in Japan. Our Head of Business Development for the Japan region, Tommy Ikeda, shared his take on the event and key takeaways.Read More
Trent Lloyd, Co-Founder and Managing Director, APAC, shares his insights from the Xaxis Leadership Series: Supply Southeast Asia.
As a data-driven company, Eyeota's insights enable publishers to identify more data opportunities to generate additional revenue. In this case study, we show how our Activation, Insights & Analytics team helped a publisher - a hotel booking site - to boost its revenue potential.
A hotel booking site working with Eyeota has a wealth of valuable behavioral data and declared demographic data from user registrations. Unlike most websites, the publisher does not generate revenue from advertising but derives income primarily from booking commissions.
Partnering with Eyeota to monetize their audience data represented an important source of secondary revenue.
This publisher experienced decreased revenue from audience data sales after the peak summer travel booking season.
Challenge: Maximize publisher earnings throughout the year
Eyeota's team identified four areas that needed attention to help maximize the booking site's revenue potential.Read More
Trent Lloyd, Eyeota Data Marketplace managing partner, advises on how to best use data to give your brand personality rather than ‘stalker status’.
Automated advertising, powered by technologies that didn’t even exist five years ago, is disrupting marketing in ways that might previously have been unthinkable.
While there has been a huge shift towards personalisation, ticking this box doesn’t necessarily equate to more meaningful relationships.
Data not only gives digital marketing the opportunity to be more targeted and relevant, but to also imitate human nature.Read More
Banks and universities are spending up big on data in Australia, placing a premium on demographic data to reach potential audiences on real time bidding exchanges.
The insight comes from the latest Eyeota report, which has launched a quarterly tracking report to see which sectors are buying up the data to better target customers, and what sort of data they are buying.Read More
Frustrated by seeing tech darlings such as Google, Facebook and LinkedIn increasingly gobbling up their slice of a global online display advertising market worth an estimated $60 billion (Group M), publishers are starting to fight back. Increasingly, they are attempting to put aside historical rivalries and business conflicts. This was evident when heavyweights The Guardian, FT, CNN, Economist and Reuters put their competitive differences aside and announced Pangaea, an alliance that will give brands access to more than 110 million online readers via a programmatic advertising system.Read More