Eyeota Blog

by on

People Powering Eyeota: (Former) Intern Edition: Lourdes

by Bennie Sham on

Based in Singapore, Lourdes is part of the Activation, Insights and Analytics (AIA) team. She is always up for learning new things and down for helping businesses make data-driven decisions. From an Eyeota intern to our Business Analytics Executive, Lourdes helps to power our AIA team and our partners with her analytical insights.

 

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

People Powering Eyeota: (Former) Intern Edition, Part IV: Nelson

by Bennie Sham on

As the latest addition to the AIA team, Nelson can often be found elbow-deep in an insights piece or in front of the fried chicken station at company socials. As our Business Analytics Executive, he is a huge asset to both the company and the team.

 

 

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

People Powering Eyeota: (Former) Intern Edition, Part III: Yi An

by Bennie Sham on

Yet another intern-turned-full-timer, Yi An takes care of the data flow process from global data suppliers to demand platforms, making sure everything runs smoothly. Based in Singapore, Yi An is our Junior Data Operations Manager.

 

 

 

 

 

 

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

People Powering Eyeota: (Former) Intern Edition, Part II: Feryna

by Bennie Sham on

Say hello to Feryna, our Junior Graphic Designer. Starting as a fresh-faced intern, she is now our creative machine, churning out great designs at full-speed. Always exuberant, she is based in our Singapore office and supports the design needs of global teams.

 

 

 

 

 

 

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

People Powering Eyeota: (Former) Intern Edition, Part I: Verriona

by Bennie Sham on

Behind every great company is a great team. Eyeota is powered by a group of exceptional and talented individuals from all around the world, and being a part of Eyeota means empowering people with potential.

Although they work behind the scenes, our interns are essential to making our teams run effectively. Now these interns are full-time employees at Eyeota. In our upcoming People series, we’ll highlight our youngest employees to see what life as an Eyeotian intern was like and how future interns can leave an impact.

Read More

Topics: APAC, Southeast Asia (SEA), New Hires and Offices

5 Key Lessons From IAB’s Training Series #4 How Innovation and Creative Video Content Combines to Offer the Ultimate Brand Impact

by Dominic Seah on

It was a full house at the IAB Training Series at Google Singapore offices last Thursday. The presentations, followed by interactive round table discussions, allowed industry leaders to get up close and personal to talk about the digital advertising industry’s most pressing issues.

There was no lack of talent in the room, and a huge array of ideas, thoughts and opinions shared over five hours. We have plucked out the most memorable key points from the engaging seminar:

Read More

Topics: Audience Data, Events, Southeast Asia (SEA)

Eyeota and Experian announce partnership with launch of Mosaic Digital

by Dominic Seah on

SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.

Read More

Topics: Press Releases, Southeast Asia (SEA), Partnership

Eyeota at ATS Singapore 2015

by Dominic Seah on

We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.

The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.

Read More

Topics: Programmatic, Thought Leadership, Events, Southeast Asia (SEA)

ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens

by Dominic Seah on

 

Kevin Tan, CEO at Eyeota, at ATS Singapore.

Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.

Read More

Topics: Audience Data, Programmatic, Events, Southeast Asia (SEA)

SEA Audience Data Spend Rises Six-fold in Q4

by Dominic Seah on

Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.

Read More

Topics: Audience Data, APAC, Eyeota Index, Advertiser, Southeast Asia (SEA)

This post was written by