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5 Key Lessons From IAB’s Training Series #4 How Innovation and Creative Video Content Combines to Offer the Ultimate Brand Impact

by Dominic Seah on

It was a full house at the IAB Training Series at Google Singapore offices last Thursday. The presentations, followed by interactive round table discussions, allowed industry leaders to get up close and personal to talk about the digital advertising industry’s most pressing issues.

There was no lack of talent in the room, and a huge array of ideas, thoughts and opinions shared over five hours. We have plucked out the most memorable key points from the engaging seminar:

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Topics: Audience Data, Events, Southeast Asia (SEA)

Eyeota and Experian announce partnership with launch of Mosaic Digital

by Dominic Seah on

SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

Eyeota at ATS Singapore 2015

by Dominic Seah on

We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.

The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.

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Topics: Programmatic, Thought Leadership, Events, Southeast Asia (SEA)

ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens

by Dominic Seah on

 

Kevin Tan, CEO at Eyeota, at ATS Singapore.

Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.

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Topics: Audience Data, Programmatic, Events, Southeast Asia (SEA)

SEA Audience Data Spend Rises Six-fold in Q4

by Dominic Seah on

Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.

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Topics: Audience Data, APAC, Eyeota Index, Advertiser, Southeast Asia (SEA)

Eyeota wins prestigious accolade at the National Infocomm Awards 2014

by Dominic Seah on

Eyeota, the global leader for local audience data, is pleased to announce that is has been selected as the second runner-up for the National Infocomm Awards (NIA) 2014 under the “Most Innovative Use of Infocomm Technology (Private Sector- SME)” category.

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Topics: Press Releases, Events, Southeast Asia (SEA)

Eyeota Partnership With Mediaquark Brings Hyper-Local Audience Data To The Southeast Asia Marketplace

by Dominic Seah on

Eyeota, the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, and Europe, signs partnership agreement with MediaQuark, a leading programmatic intelligence company, to provide targeted data segments for Southeast Asian audiences.

Lack of local data has impeded targeted campaign planning at scale in Southeast Asia (SEA) up to now. A new partnership between Eyeota and MediaQuark seeks to address this problem by providing advertisers access to high-quality, hyper-local audience profiles for the first time.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

TubeMogul and Eyeota to Help Brands Target Digital Audiences Across Asia

by Dominic Seah on

SINGAPORE, October, 2014 – Video advertising software company TubeMogul and audience data company Eyeota announced that they have formed an alliance to help brands more accurately reach and target consumers in Southeast Asia.

 

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Topics: Press Releases, Advertiser, Southeast Asia (SEA), Partnership

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