Eyeota 2016 Annual Index Report shows surge in audience data demand globally: Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016. Read More
We are the global leader in audience data with 3.5 billion unique profiles in Europe, APAC and the Americas. We provide marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. Our data delivers deep audience insights to help brands understand their customers in a new way - as humans.