To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.Read More
Eyeota today announced Elizabeth Christensen as new General Manager of the Americas. Elizabeth oversees U.S. operations, where she will lead the data, platform and publisher acquisition teams and drive the company’s strategic vision. She will work directly with Kevin Tan, CEO and Managing Director, Americas, in the New York office.
Eyeota and Pacific Data Partners have partnered to deliver premium B2B audiences that will enable marketers to implement highly effective sales and marketing campaigns.Read More