Global Media Agency Tests Third Party Data Providers

Eyeota’s demographic audience is 53% more accurate than the third party data provider average.

A major global media agency recently tested various third party data providers’ demographic data using Nielsen Digital Ad Ratings to measure data quality and effectiveness in campaign audience targeting. Eyeota’s demographic data was found to deliver impressions 86% on target, compared to the third party data average of 56% accuracy (the average includes Eyeota).

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