International Department Store Launches New Product Line Using Third Party Data Providers
Eyeota delivers lowest CPC
A leading international department store chain launched a campaign for a new product range, tasking a top media agency with its media buy. The challenge was to inform a niche target audience of the new product range, get them to interact with the creative and visit the website.
A three-pronged strategy was implemented and optimized to cost per click (CPC). Two data providers were used: Eyeota and Data Provider B. Eyeota achieved the lowest CPC compared to the other strategies (27% lower than average CPC, including Eyeota).
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