The Data Party: How Elections Are Driving Audience Data Worldwide

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For a political candidate, every vote counts. 

Elections advertisers are stepping up their digital spend to reach potential voters online. Eyeota's how-to guide presents a handy solution on the types of audience data segments elections advertisers can use to reach potential voters effectively.

 

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Reach Potential Voters Online
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According to a recent study by Borrell Associates, "Digital ad spend is likely to amount to $1 billion (9.5 per cent of total political ad spending) in the 2016 election season.” 

 

Millenials & Social Media
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How can political advertisers target potential voters with audience data?
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The targeting of election-based digital advertising campaigns can be improved with use of audience data. Audience data helps advertisers to build comprehensive profiles of a potential voter, so they can target the right users with relevant ads. 

What audience data segments can be used to reach specific groups of potential voters?

 

Sociodemographic                Psychographic               B2B Sociodemographic data
Those who believe in a cause   Attainers / Business Professionals   Disengaged families
Rural residents   Over-75s   Students / young people
Politically interested / motivated, those with a particular party inclination
 

 

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 Elections Cheat Sheet
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Looking to target potential voters?  

We have got the audience you need! 

Eyeota US Elections Cheat Sheet 

 

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Download the White Paper

 To find out how elections are driving audience data worldwide

Download the Elections White Paper

For more information, contact us or check out our White Paper: FMCG Marketers: How to "Sharpen" Your Online Ad Campaigns?

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