For a political candidate, every vote counts.
Elections advertisers are stepping up their digital spend to reach potential voters online. Eyeota's how-to guide presents a handy solution on the types of audience data segments elections advertisers can use to reach potential voters effectively.
Reach Potential Voters Online
According to a recent study by Borrell Associates, "Digital ad spend is likely to amount to $1 billion (9.5 per cent of total political ad spending) in the 2016 election season.”
How can political advertisers target potential voters with audience data?
The targeting of election-based digital advertising campaigns can be improved with use of audience data. Audience data helps advertisers to build comprehensive profiles of a potential voter, so they can target the right users with relevant ads.
What audience data segments can be used to reach specific groups of potential voters?
|Sociodemographic||Psychographic||B2B Sociodemographic data|
|Those who believe in a cause||Attainers / Business Professionals||Disengaged families|
|Rural residents||Over-75s||Students / young people|
|Politically interested / motivated, those with a particular party inclination|
We have got the audience you need!