Take off with Eye On: Travel audience insights

Travel has expanded to be one of the largest e-commerce markets. In fact according to eMarketer, 50% of travel brands now buy ads programmatically and spend is estimated to reach $8.28B by 2020. An analysis across the Eyeota Platform confirms this trend.

In this report, we examine the variations between different travelers and delve into the changing demand for this audience across regions.

Download our report to access:

  • New audience buying trends
  • How and when to reach and engage travelers based on their varying interests, priorities, and key purchase influencers
  • How airline and hotel brands are evolving their data strategies
  • Growing travel trends for the US, Europe, and Asia
  • Seasonal trends impacting audience data and purchasing behavior

 

GlobalTravel Flipbook Screenshot