Eyeota 2016 Annual Index Report

Report Highlights  |  Top Tips  |  About Eyeota  |  Download Now 


Eyeota’s 2016 Annual Index Report includes internal data reflecting the audience data expenditure of over 2,400 brands for more than 11,000 campaigns in 60+ countries. Actual advertisers are kept anonymous but categorized into 12 advertiser sectors. Our proprietary indices track how much brands are investing in audience data, expenditure growth and preference for different types of audience profiles. 

The 2016 Annual Index Report contains data tracking thousands of campaigns executed by hundreds of agencies across 60+ countries.

  • For advertisers/marketers, it provides a rare window into how peers in their category are using data and which audience segments work well for specific advertiser sectors

  • For publishers/data suppliers, it offers further insights into the most sought-after data segments and the types of advertisers purchasing them


Report Highlights

What were some of the highlights for 2016?


Annual Index 2016 Highlights




Top Tips



Top Tips for Marketers and Advertisers
Prepare for Q4
   Especially Electronics & Computers, Retail or CPG/FMCG brands who save large portions of    their biggest budgets for end-of-year campaign pushes

• Mix and Match
   Mix broad & niche targeting strategies to complement both ends of the marketing funnel

• Looking for exact match or high likelihood?
   Try Inferred Demographic segments that give you higher scale at a lower price point

Learn the best ways to make audience data work for your campaigns in the
Eyeota Annual Index Report.


Top Tips for Data Suppliers and Publishers

• Top Earning Site Verticals
   Survey Researchers, Booking Sites, Forums, Dating Sites and many others

• Top Segments Types 
   Lifestyle, Healthcare, Games, Real Estate and more

• Top Earning Segments
   Declared Age, Gender, Household Decision Makers, Cooking Enthusiasts, Tech Enthusiasts    and many others 

The best tips and tricks on maximizing your revenue from audience data are in the 
Eyeota Annual Index Report.


About Eyeota


Eyeota Offices


The Global Leader in Audience Data


Eyeota collects audience data from more than 30,000 publishers and data suppliers globally, resulting in over 3.5 billion unique profiles.

Founded in 2010 with offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo, Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely.  

Interesting Facts About Eyeota


Annual Index_Landingpage_Icon_Female Workforce.png   Over half, 56% to be exact, of Eyeota's workforce is female 
Annual Index_Landingpage_Icon_Nationalities.png   Eyeota is proud to be a mini united nations with 20+ nationalities being represented by our employees
Annual Index_Landingpage_Icon_Languages.png   Looking to learn a new language? Eyeotians speak over 28 different languages as a whole
Annual Index_Landingpage_Icon_Volunteer.png   72% of all Eyeotians volunteer regularly or support a cause
Annual Index_Landingpage_Icon_Night Owl.png   Preferring to work into the wee hours, almost half all Eyeotians are Night Owls


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