Eyeota & Grapeshot  Insights:
Reach Parents Using Audience Data

Eyeota and Grapeshot have developed audience insights to give advertisers a better understanding of the types of content parents are consuming, their key attributes and how brands are targeting them


Improve Your Campaign Accuracy

  • Explore the best ways to engage parents and what content they're interested in
  • Understand the differences between non-parents and 4 distinct types of parents
  • Comprehensive segments list to optimize your audience data strategy

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