Eyeota’s H1 2017 Index Report includes internal data reflecting the audience data expenditure of over 2,400 brands for more than 11,000 campaigns in 60+ countries. Actual advertisers are kept anonymous but categorized into 12 advertiser sectors. Our proprietary indices track how much brands are investing in audience data, expenditure growth and preference for different types of audience profiles.
The H1 2017 Index Report contains data tracking thousands of campaigns executed by hundreds of agencies
across 60+ countries.
For advertisers/marketers, it provides a rare window into how peers in their category are using data and which audience segments work well for specific advertiser sectors
For publishers/data suppliers, it offers further insights into the most sought-after data segments and the types of advertisers purchasing them
The Global Leader in Audience Data
Eyeota collects audience data from 30,000+ publishers and data suppliers globally, resulting in over 3.5 billion unique profiles.
Founded in 2010, with offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo, Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste, while enabling publishers to monetize their audiences more widely.