Eyeota Quarterly Index Q3 2016 - Global Snapshot

The Eyeota Quartlery Index provides a snapshot of the most popular data segments purchased across the world.

Whether it be retail, finance, travel or B2B markets, discover which audience data makes the most sense for your market.


Highlights in Q3 2016

  • Brands in the finance sector continue to lead the pack in audience data usage, outspending brands in electronics & computers and retail

  • Sociodemographic profiles are all the rage in audience data, continuing to appeal to a brands from a wide variety of sectors

  • Internet & Telecom, Services & Industries and FMCG/CPG brands' audience data spend peaked in August 2016

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