Audience Data 101 | How to Monetize Your Data | Articles + Webinar | Security & Privacy | Join Eyeota Publisher Network
A one-stop resources center to educate and empower publishers. Find out how to utilize existing data to generate additional revenue.
What is audience data?
Audience data is simply data points collected from individual browsers. It reflects real users doing real things on the Internet. More than 30,000 publishers worldwide have partnered with Eyeota to turn their existing audience data into additional revenue.
Want to learn more? Download Your Handy Guide to Audience Data.
How do you know if you have audience data?
Ready to start monetizing your data now?
⇒ 5 Simple Steps to Start Monetizing Your Audience Data
⇒ Ready to join the Eyeota Publisher Network? All it takes is a simple process to get started
⇒ Revenue Share & Billing Process for Publishers
Please get in touch with us
- Learn more about your share of revenue
- Request for a copy of the Eyeota Billing Process and 2016 Billing Schedule
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Case Study: Eyeota Reveals Untapped Monetization Opportunities for Hotel Booking Site
Challenge: Maximize publisher earnings throughout the year
Who: A hotel booking site
Symptom: Experienced decreased revenue after the peak travel booking season
Solution: Eyeota insights help to secure a consistent source of revenue throughout the year
Download the case study to learn how audience data can become a consistent source of secondary income
Webinars: Deep Dive on Audience Data Spend Trends
This webinar provides tremendous insights to data owners and publishers, so you can understand market trends and plan ahead. Highlights are:
Seasonal trends in audience data usage based on key advertising calendar events
Newcomers to audience data and advertiser sectors that are showing strong signs of growth
Top spenders in audience data and how their usage has changed year-on-year
Segment preferences across various advertiser sectors and what this tells us about their marketing strategies
Want to watch the webinar recordings now?
A Partner You Can Trust
Eyeota is the global leader for audience data with offices in Berlin, London, Melbourne, New York, Singapore, Sydney, and Tokyo. We collect audience data from over 30,000 websites globally and have over 2 billion unique profiles. Our branded data partners include the most trusted information and services providers in the world. Some of the largest global media agencies use the Eyeota Data Marketplace to plan and target advertising campaigns. Read more about Eyeota.
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