Eyeota Publisher Resources Center

Audience Data 101  |  How to Monetize Your Data  |  Articles + Webinar  |  Security & Privacy  |  Join Eyeota Publisher Network 


A one-stop resources center to educate and empower publishers. Find out how to utilize existing data to generate additional revenue



Audience Data 101  

What is audience data?


Audience data is simply data points collected from individual browsers. It reflects real users doing real things on the Internet. More than 30,000 publishers worldwide have partnered with Eyeota to turn their existing audience data into additional revenue.

Want to learn more? Download Your Handy Guide to Audience Data


How do you know if you have audience data?

Do you have audience data infographic

If you have a website or blog, then the answer is YES!

We have identified the Top 10 Sources of Audience Data: View this checklist [infographic] 

Ready to start monetizing your data now?




How to Monetize Your Data 



⇒ 5 Simple Steps to Start Monetizing Your Audience Data 


Start monetizing your audience data with Eyeota


Click here to download the 5 Simple Steps to Setup Data Monetization Infographic



⇒ Ready to join the Eyeota Publisher Network? All it takes is a simple process to get started 


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Click here to download the Infographic: Key Steps in Getting You Started in Monetizing Your Data Dotted-Line_Green.png



⇒ Revenue Share & Billing Process for Publishers

Please get in touch with us 

  • Learn more about your share of revenue
  • Request for a copy of the Eyeota Billing Process and 2016 Billing Schedule





Articles   |  Case Study  |  Webinars


data should humanize brands not disrupt humans

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Data should give your brand personality rather than achieving 'stalker status' Why isn't digital marketing success measured by lifetime value? What the rise of publisher alliances will mean for advertisers?



  Eyeota Hotel Booking Case Study Site

Case Study: Eyeota Reveals Untapped Monetization Opportunities for Hotel Booking Site

Challenge: Maximize publisher earnings throughout the year

Who: A hotel booking site

Symptom: Experienced decreased revenue after the peak travel booking season

Solution: Eyeota insights help to secure a consistent source of revenue throughout the year


Download the case study to learn how audience data can become a consistent source of secondary income



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Webinars: Deep Dive on Audience Data Spend Trends   

This webinar provides tremendous insights to data owners and publishers, so you can understand market trends and plan ahead. Highlights are:

  • Seasonal trends in audience data usage based on key advertising calendar events

  • Newcomers to audience data and advertiser sectors that are showing strong signs of growth

  • Top spenders in audience data and how their usage has changed year-on-year

  • Segment preferences across various advertiser sectors and what this tells us about their marketing strategies 

Want to watch the webinar recordings now?

Watch Webinar Recording on APAC Audience Data

Watch Webinar Recording on EMEA Audience Data 



Security & Privacy 

A Partner You Can Trust 

Eyeota is the global leader for audience data with offices in Berlin, London, Melbourne, New York, Singapore, Sydney, and Tokyo. We collect audience data from over 30,000 websites globally and have over 2 billion unique profiles. Our branded data partners include the most trusted information and services providers in the world. Some of the largest global media agencies use the Eyeota Data Marketplace to plan and target advertising campaigns. Read more about Eyeota


Industry Partners Include

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View our Partners Page


Safe, Secure and Private

Eyeota is 100% privacy compliant and only uses non-personally identifiable information. We work with numerous data privacy associations to provide world-class protection tools for our publishers and data providers. View our Privacy Policy.

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Unlock Revenue in Your Audience Data - At No Cost to You with Minimum Effort 

Join Eyeota Publisher Network

For more information you can contact us at publisher@eyeota.com