Visit the new Eyeota Data Desk and get the best data recommendations from our Audience Specialists.

Effective Audience Data Strategy

Do you have an effective audience data strategy?

Data drives the new digital advertising ecosystem. As a global leading data supplier, Eyeota is a trusted partner to help you better connect with your target audience and extract the most value out of your digital media budget. For brands, this means you can effectively and accurately deliver the right ad to the right user at the right time. For publishers, this means you can build additional revenue streams, and better understand your audiences.

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The Human Side Of Data

The Human Side Of Data

Data is more than just a random pool of anonymous profiles. At Eyeota, we focus on the humans behind the data. Each data point represents the profile of a real person with real interests and needs. We strive to better understand these individuals for our clients to build deeper more meaningful connections with their target audiences. It is through these connections that we can together make advertising more relevant, effective, and responsive.

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Eyeota Data Desk

Introducing the Eyeota Data Desk

Access custom curated segments, get comprehensive recommendations, gain exclusive insights on audience and trends and much more through the Eyeota Data Desk. Spend less time doing Audience Research, and more time doing the things that matter.

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Eyeota in Numbers

Eyeota has 3.5 billion ways to make your campaigns more effective.
We help you make impressions on humans, not random cookies.

Eyeota In Numbers 3.5 Billion Eyeota In Numbers Mobile

Eyeota for Advertisers

Maximize the return on your media spend. 

Eyeota empowers brands and media buyers to reach their target audiences with precision. Our hyper-local audience data achieves campaign scale and accuracy so you can increase your ROI.  

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Eyeota for Publishers

Unlock a new ancillary revenue stream.

We want you to join the Eyeota Publisher Network! Become a supply partner publisher and start extracting value from your audience data with no cost and a simple set up process.  

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Our Partners

We are integrated with all the major data buying platforms and our branded data partners include the most trusted information and services providers in the world. Some of the largest global media agencies use the Eyeota Data Marketplace to plan and target advertising campaigns.

Eyeota Launches the Eyeota 2016 Annual Index Report

Eyeota Launches the Eyeota 2016 Annual Index Report

The Eyeota 2016 Annual Index Report contains data tracking thousands of campaigns executed by hundreds of agencies across 60 countries.

For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors.

For publishers, it provides further insights about the most sought-after data segments, and the types of advertisers purchasing them.

Download your free copy now to uncover global audience data spend trends for the year of 2016.

Audience Data

Case Study: Audience Data Plays an Upper Funnel Role in Driving Campaign Performance

A leading agency trade desk adopted a real time multi-touch attribution model to test the effectiveness of each campaign strategy for an international premium airline. The model made daily budget allocation suggestions at the line item level which were actioned in real time directly in the DSP. The test revealed that Digital Measurement was fundamentally broken, Multi-touch attribution modeling increases performance and an increased accuracy when targeting humans and not bots.

Download the full Case Study.

 Audience Data

BACK TO BASICS WITH EYEOTA (PART 1): Handy Guide on How to Use Audience Data

Eyeota launches a series of Back to Basics educational infographics and articles. We hope to demystify the wonderful world of audience data and the role it plays in driving the digital advertising ecosystem. 

Netimperative shares our infographic with tips for marketers and buyers on how to use audience data for your online ad campaign strategies. Find out more here


BACK TO BASICS WITH EYEOTA (PART 2): Which Data is the Best?

In the second part of our series, Digital Strategy Consulting shares our infographic with tips for marketers and buyers on the differences between declared and modelled data, and which works best for your campaign. Click to access the infographic.