According to The IAB’s 2021 “State of Data” report estimated $12.3 billion in spending last year on third-party audience data.
This demonstrates that publishers are sitting on a treasure trove of data that is just waiting to be put to work to earn revenue for them. However, they need a robust data monetization strategy in place to be able to make the most of the opportunities in front of them.
What should a publisher consider as part of their data monetization strategy to ensure they stand the best chance of reaching their revenue goals?
Download your checklist now to find out.
Our dedicated support teams are here to help you pinpoint the best monetization strategy for your business and help you maximize the value of your data.
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