How to Reach Sports Fans with Your Online Advertising Campaign

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Major sporting events like the Olympics, Super Bowl and Euro Cup have massive viewerships, and brands are eager to advertise their products and services to sports fans. Online platforms are where advertisers should target their sports fans. Digital advertising is nimble and responds to moments before, during and after an event at lightning speed.


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Eyeota presents a how-to guide for advertisers during sporting events, highlighting the best ways to use audience data for your online advertising campaigns.

 

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UEFA Euro 2016 
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Football is the most popular sport in the world

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What makes a successful digital ad campaign for a sporting event?

 

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A successful ad is one that speaks to the consumer. But advertisers have to first understand what makes their consumers tick. Advertisers might have a pre-conceived idea of what their target audience likes, but audience data takes it one step further to help them understand their consumers in a different way - as real humans.


Fans go online to catch-up on sports-related content

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2016 Sports Events by Eyeota

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 Sports Cheat Sheet
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Planning a Sports Campaign?

We have got the audience you need! 

 

Sports Cheat Sheet by Eyeota  

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Find out how advertisers are using audience data to reach consumers during sporting events

Download the Sports White Paper

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For more information, contact us or check out our White Papers: 

 

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FMCG Marketers: 

How to "Sharpen" Your Online Ad Campaigns?

 

 

The Data Party:

How Elections Are Driving Audience Data Worldwide

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