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Eyeota Data Desk

Discover your audiences with Eyeota Data Desk. 


Access custom curated segments and RFP support

Receive comprehensive recommendations and campaign advice

Gain exclusive insights on audience data trends, and much more


Contact Data Desk with your brief today & receive audience segment recommendations 
straight to your inbox!


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Infographics.png Infographics


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Engage With the Right Health Consumer 


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Better Programmatic Targeting - Car Owners   Gear Up for Chinese New Year


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 Reach Parents Using Audience Insights
  Mapping the B2B Buyer's Journey


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Better Programmatic Targeting of Types of Traveller   Engage Your Shoppers By Understanding Them


FMCG infographic_Eyeota.png   Election Infographic_Eyeota.png   Eyeota's beginners guide to programmatic
 FMCG & Audience Data     The Data Party - the Elections Infographic      Beginner's Guide to Programmatic
Top 3 Myths of Programmatic   Declared vs Modelled Data   Handy Guide: How To Use Audience Data
 Top 3 Myths About Programmatic    Which Data is the Best - Declared or Modelled?    Handy Guide on How to Use Audience Data
Stats About Data & Programmatic   Retargeting Is Not Audience Targeting   Do You Really Need a DMP?
Stats About Data & Programmatic   Retargeting is Not Audience Targeting   Do You Really Need A DMP?





White_Papers.png Reports


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The Eyeota H1 Annual Index Report contains data tracking thousands of campaigns executed by hundreds of agencies across 60+ countries.

Download Eyeota 2016 Annual Index Report   Audience Discovery Tool

Eyeota 2016 Annual Index Report t
racks how marketers across various advertiser sectors use audience data.

  • For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. 

  • For publishers, it provides further insights about the most sought-after data segments, and the types of advertisers purchasing them.



Eyeota Audience Discovery Tool: Uncover new audience and target insights for your campaign

  • Find the most up-to-date regional and country audience data volumes. 

  • Discover the most relevant audiences for your campaign by keyword search or most commonly searched terms.

  • Access segments by geo, partner, segment category or vertical.



Eyeota FMCG CPG White Paper


Eyeota Elections White Paper

How to "Sharpen" Your Online FMCG Ad Campaigns?

Eyeota presents a how-to guide on using audience data to “sharp-en” your digital marketing strategies. We highlight the best types of audience data to use for your campaign strategies to achieve maximum results in a handy cheat sheet.


For A Political Candidate, Every Vote Counts. 

Elections advertisers are stepping up their digital spend to reach potential voters online. Eyeota's how-to guide presents a handy solution on the types of audience data segments elections advertisers can use to reach potential voters effectively.

Eyeota Sports White Paper   Eyeota US Back To School White Paper

Be Where Your Sports Fans Are

Online platforms are where advertisers should target their sports fans. Digital advertising is nimble and responds to moments before, during and after an event at lightning speed. We highlight the best ways to reach sports fans using audience data for your online advertising campaigns.



Strike While The Iron is Hot 
to Influence Customer Decisions

The Back-to-School period involved a sizeable pool of retail dollars, making it the second-biggest retail event after the winter holidays. Eyeota presents our how-to guide on how to use audience data to target Back-to-School shoppers online.





Case Studies


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Audience Data Plays an Upper Funnel Role in Driving Campaign Performance   Eyeota’s Demographic Audience is 53% More Accurate Than the Third Party Data Provider Average   Eyeota Delivers Lowest CPC in Three-pronged Campaign Strategy   Eyeota Reveals Untapped Monetization Opportunities for Hotel Booking Site