FMCG/CPG SECTOR & TOP TIPS | FMCG/CPG ADVERTISING SPEND TREND | FMCG/CPG CHEAT SHEET | DOWNLOAD THE WHITEPAPER
Eyeota presents a how-to guide on using audience data to “sharp-en” your digital marketing strategies according to Dr Byron Sharp’s recommendations. We highlight the best types of audience data to use for your campaign strategies to achieve maximum results in a handy cheat sheet.
The FMCG/CPG and retail sectors are leaders in advancing programmatic ad spend in the United States. Fast moving consumer goods (FMCG) and consumer packaged goods (CPG) brands are no strangers to digital ad spend, with this sector’s digital ad spend constituting 7.6% of total digital expenditure amongst other advertiser sectors in 2015 (eMarketer).
Challenge for FMCG/CPG Marketers:
Consumers often have low brand loyalty and brands typically share the same customer bases. How can you make your brand memorable whenever consumers want to make an immediate purchase, either online or offline?
3 Top Tips to Keep Customers Engaged:
1. Advertising frequently to broad groups
2. Being distinct
3. Being always on, and where your customers are
Want to find out more?
Within the FMCG/CPG sector, there was 3.2 times growth in audience data expenditure from 2014 to 2015. Download your free copy of our first Eyeota Annual Index to uncover global audience data spend trends.
Want to learn more about:
Top Spending Countries within the FMCG sector
Top Advertiser Sub-Sectors
How can FMCG advertisers target consumers with audience data?
What are the Top Audience Segments?
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