FMCG/CPG Marketers: How to "Sharpen" Your Online Ad Campaigns?

FMCG/CPG SECTOR & TOP TIPS   |  FMCG/CPG ADVERTISING SPEND TREND  |  FMCG/CPG CHEAT SHEET  |  DOWNLOAD THE WHITEPAPER

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Eyeota presents a how-to guide on using audience data to “sharp-en” your digital marketing strategies according to Dr Byron Sharprecommendations. We highlight the best types of audience data to use for your campaign strategies to achieve maximum results in a handy cheat sheet.

Download a Free copy of the White Paper now to plan your next successful FMCG online campaign! 

 

FMCG White Paer | FMCG online marketing campaign

 

FMCG/CPG SECTOR & TOP TIPS
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The FMCG/CPG and retail sectors are leaders in advancing programmatic ad spend in the United States. Fast moving consumer goods (FMCG) and consumer packaged goods (CPG) brands are no strangers to digital ad spend, with this sector’s digital ad spend constituting 7.6% of total digital expenditure amongst other advertiser sectors in 2015 (eMarketer).

FMCG CPG spending in US

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alert_icon.gif Challenge for FMCG/CPG Marketers:

Consumers often have low brand loyalty and brands typically share the same customer bases. How can you make your brand memorable whenever consumers want to make an immediate purchase, either online or offline?

thumb_up_icon.png 3 Top Tips to Keep Customers Engaged: 

1. Advertising frequently to broad groups

2. Being distinct

3. Being always on, and where your customers are

Want to find out more?  

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FMCG White Paer | FMCG online marketing campaign 

FMCG ADVERTISING SPEND TREND  

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FMCG 5th largest spending advertiser sector

Within the FMCG/CPG sector, there was 3.2 times growth in audience data expenditure from 2014 to 2015. Download your free copy of our first Eyeota Annual Index to uncover global audience data spend trends.

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Want to learn more about:

tick_icon.png Top Spending Countries within the FMCG sector

tick_icon.png Top Advertiser Sub-Sectors

tick_icon.png How can FMCG advertisers target consumers with audience data?

tick_icon.png What are the Top Audience Segments? 

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FMCG White Paer | FMCG online marketing campaign  

FMCG CHEAT SHEET 
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Planning an FMCG/CPG Campaign?  

We have got the audience you need! 

Eyeota FMCG Cheat Sheet 

Download Your High-Resolution copy Now.

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FMCG White Paer | FMCG online marketing campaign 

Download the White Paper now

 Get expert advice on planning your next successful FMCG/CPG Online Campaign! 

Download the FMCG WhitePaper

For more information, contact us or look out for our White Paper Series on other sectors such as Elections, Travel, Sports and many more.

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